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What is OnTrak Software?

OnTrak Software provides an all-encompassing cloud platform designed for point-of-sale management and tracking, specifically aimed at distributors dealing with beer, wine, and spirits, allowing them to efficiently oversee and control their POS marketing initiatives, adherence to draught line regulations, and the visibility of tap handle placements. The platform incorporates a variety of modular features, including SignTrak for optimizing custom signage and cost oversight; PermaTrak for real-time monitoring of permanent POS inventory; MenuTrak for automating the creation of beverage menus and managing supplier reimbursements; LineTrak for scheduling and confirming draught system cleaning through GPS tracking and compliance documentation; and SampleTrak for recording and assessing beverage sampling activities along with their related inventory expenses. By consolidating essential functions such as ordering, automated workflows, integrated approval processes, and digital management of POS information, OnTrak substantially improves operational efficiency, minimizes errors, quickens time-to-market, effectively manages POS-associated expenses, and enhances governance with suppliers. This comprehensive strategy not only streamlines the management process but also empowers distributors to make better-informed decisions regarding their marketing and compliance strategies, ultimately contributing to stronger business outcomes. With such a robust suite of tools at their disposal, distributors can confidently navigate the complexities of the beverage market.

What is AvidTrak?

AvidTrak is the go-to call tracking solution for advertisers across Search, Display, and Print mediums, designed to address the offline conversion tracking challenges faced by clients. Leveraging our extensive knowledge in PPC and online advertising, we provide a call tracking system that is ideal for industry professionals. With AvidTrak's tracking numbers and software, users can trace phone calls back to various marketing channels, including search, social media, display, and print advertising. By utilizing your own numbers and minutes, our Enterprise Call Tracking feature allows you to significantly reduce call tracking expenses. Additionally, our Dynamic Phone Number Insertion feature enables you to pinpoint which PPC keywords are driving the most phone leads. The Conversion Path Report is another valuable tool that reveals the web pages that resonate most with your audience, leading to increased calls. Furthermore, our system allows you to record calls and access them from any device, ensuring you never miss important insights. Ultimately, AvidTrak equips advertisers with comprehensive tools to optimize their marketing efforts.

Media

Media

Integrations Supported

MenuTrak

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Free Trial with $20 credit, no credit card required..
Usage fee of $2.00 per Phone Number and 6 cents per local minute and 7 cents per toll free minute. Volume discounts available.
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

OnTrak Software

Date Founded

2004

Company Location

United States

Company Website

www.ontraksoftware.com

Company Facts

Organization Name

AvidTrak

Date Founded

2009

Company Location

United States

Company Website

avidtrak.com

Categories and Features

Point of Sale

Not specified

Categories and Features

Call Center

Not specified

Call Recording

Not specified

Call Tracking

Call Recording
Call Routing
Caller Identification
Campaign Management
Conversion Tracking
IVR / Voice Recognition
Keyword Tracking

Conversion Tracking

Not specified

Landing Page

A/B Testing
Analytics

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Scoring
Source Tracking

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics
Website Analytics

SMS Marketing

2-Way Messaging
Mass Texting
Scheduled Messaging

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