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What is Open Loyalty?

Open Loyalty is a leading API-driven platform designed to implement large-scale gamified loyalty programs that enhance Customer Lifetime Value. Over the past seven years, we have partnered with over 100 enterprises across 43 nations, helping them cultivate enduring customer connections through the innovative use of gamification and personalized experiences. Renowned global names such as Heineken, JTI, limango, Intersport, and ALDO rely on Open Loyalty’s flexible architecture to incorporate loyalty mechanisms into their existing systems without the complications associated with developing solutions from the ground up. Our value proposition is anchored in three primary pillars: 1) Enhancing CLV: Foster long-term customer loyalty through engaging gamified strategies. 2) Optimizing ROI: Minimize dependency on discounts by employing captivating strategies that do not impact profit margins. 3) Effortless integration: Our API-first framework guarantees smooth integration within intricate technological environments. As a member of the OEX group, which comprises 15 companies and boasts €167.3M in revenue and €17.7M EBITDA for 2023, Open Loyalty has earned accolades from both Google and Deloitte for its capacity to scale and its readiness for enterprise-level deployment. This recognition underscores our commitment to delivering robust solutions that drive business success.

What is NeoDay?

NeoDay is a cutting-edge platform that utilizes artificial intelligence to improve customer engagement and loyalty, leading to substantial increases in both revenue and profits through customized, data-driven loyalty and gamification strategies. Recognized by prominent brands like Tesco, Heineken, and Texaco, NeoDay facilitates large-scale loyalty programs that serve millions of users around the world. The initiatives launched with NeoDay's resources have earned Tesco and Magneds prestigious awards for the Best Loyalty Program in Retail Worldwide and Best Short-Term Loyalty Initiative in Retail Worldwide at the International Loyalty Awards 2025. Providing an all-encompassing, AI-enhanced solution in Loyalty (which includes Points, Tiers, Customer Card, and Reward Shop) as well as engaging Gamified Experiences (such as Win Promotions and Games), NeoDay aims to propel businesses to unprecedented levels of success. Its flexible architecture offers exceptional scalability, featuring a ready-to-implement front end (SDK, Web & App) and an intuitive back end (No Code), all enhanced by a robust cloud infrastructure. Our objective is to empower retailers and consumer brands to convert loyalty into a sustainable growth engine while nurturing stronger connections with their customers. By leveraging the capabilities of personalization and data analytics, businesses can foster more impactful interactions that heighten customer satisfaction and loyalty, ultimately leading to a thriving customer-centric ecosystem.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

€4000/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Open Loyalty

Date Founded

2017

Company Location

Poland

Company Website

www.openloyalty.io

Company Facts

Organization Name

NeoDay

Date Founded

2023

Company Location

The Netherlands

Company Website

neoday.com

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

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