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What is Open Web Analytics?

Open Web Analytics (OWA) is an open-source web analytics framework that is both free and designed to give you full control over how you collect and analyze data related to your websites and applications. Whether you choose to run OWA on your own domain or seamlessly integrate it into your web application, it offers a level of customization that allows for adjustments based on your unique requirements. The framework supports tracking for various platforms, including WordPress and MediaWiki, and is capable of monitoring administrative events as well. OWA is equipped with numerous standard metrics, dimensions, and reports that enhance your understanding of the collected data. With a comprehensive data access API, it allows for integration with raw data, enabling detailed analyses. Additionally, OWA adheres to GDPR and other privacy standards, ensuring the protection of user information. In addition to its standard analytics capabilities, OWA includes various advanced features that are frequently absent in other open-source options. Its intuitive dashboard provides a clear overview of your analytics, allowing you to delve into individual web page performance, including the pages users visit before and after. You can also assess the clickstream of anonymized user sessions, offering valuable insights into user behavior and navigation trends. Overall, this extensive array of features positions OWA as a formidable tool for anyone aiming to enhance their online presence and make data-driven decisions. By leveraging OWA, users can significantly improve their understanding of site interactions and optimize their content strategies effectively.

What is LeadLander?

LeadLander enables users to uncover the identities of anonymous visitors to their websites. Recognized as one of the leading analytics tools for website visitors, LeadLander boasts several important features. Its user-friendly dashboard simplifies the process of making informed decisions. Users can effortlessly track who is visiting their site, including details about the latest visitors and sometimes specific individuals. Additionally, LeadLander provides comprehensive insights about each visitor, detailing their navigation through your site as well as relevant company information such as website URL, physical address, and contact number. This wealth of information empowers teams in sales, business development, and marketing to concentrate their efforts on prospecting and follow-up strategies, ultimately enhancing their chances of closing sales. Furthermore, by identifying the most frequently visited pages, businesses can assess the effectiveness of both their outbound and inbound marketing campaigns. Ultimately, LeadLander serves as a critical tool for optimizing engagement and increasing conversion rates.

Media

Media

Integrations Supported

Adobe Marketo Engage
Campaign Monitor
Desktop.com
GetTerms
HubSpot CRM
HubSpot Customer Platform
Mailchimp
MediaWiki
Salesforce
Salesloft
WordPress
Wufoo
Zapier

Integrations Supported

Adobe Marketo Engage
Campaign Monitor
Desktop.com
GetTerms
HubSpot CRM
HubSpot Customer Platform
Mailchimp
MediaWiki
Salesforce
Salesloft
WordPress
Wufoo
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

$75/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Open Web Analytics

Company Website

www.openwebanalytics.com

Company Facts

Organization Name

LeadLander

Date Founded

2006

Company Location

United States

Company Website

leadlander.com

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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