OpenTelemetry vs. Elastic Observability

Grafana Labs provides the leading AI-powered observability platform, built around Grafana—the most widely adopted open source technology for dashboards and visualization. Recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Observability Platforms, Grafana Labs supports more than 25 million users and thousands of organizations worldwide, from startups to Fortune 500 enterprises. Grafana Cloud is the open observability cloud, delivering full-stack visibility across modern applications, infrastructure, and digital services. Built on open source, open standards, and open ecosystems, the platform unifies metrics, logs, traces, and profiles into a scalable observability experience that helps teams detect issues earlier, resolve incidents faster, and operate more efficiently. At the core of Grafana Cloud is the open-source LGTM stack: Grafana for dashboards and visualization, Mimir for scalable metrics, Loki for logs, and Tempo for distributed tracing. Native OpenTelemetry and Prometheus support make it easy to collect telemetry from any environment, while hundreds of integrations connect existing systems and tools—allowing organizations to extend observability without vendor lock-in. Grafana Cloud also introduces powerful AI-driven observability capabilities. Grafana Assistant helps teams explore data, investigate incidents, and troubleshoot faster through an intelligent interface built for engineers. Adaptive Telemetry identifies high-value signals and aggregates the rest, helping organizations reduce telemetry costs while maintaining operational insight. With solutions spanning Kubernetes monitoring, application and infrastructure observability, frontend monitoring, database observability, incident response, synthetic monitoring, and performance testing, Grafana Cloud delivers the clarity teams need to move faster and operate with confidence.

NeuBird AI is pioneering a new category of AI for IT operations with its Production Ops Platform, helping IT Ops, SRE, and DevOps teams prevent incidents, resolve issues in minutes, and continuously optimize production cloud environments. By replacing manual investigation with real-time, AI-driven insights, NeuBird enables teams to operate more efficiently and innovate faster. For more information, visit neubird.ai.

Approximately 25 million engineers are employed across a wide variety of specific roles. As companies increasingly transform into software-centric organizations, engineers are leveraging New Relic to obtain real-time insights and analyze performance trends of their applications. This capability enables them to enhance their resilience and deliver outstanding customer experiences. New Relic stands out as the sole platform that provides a comprehensive all-in-one solution for these needs. It supplies users with a secure cloud environment for monitoring all metrics and events, robust full-stack analytics tools, and clear pricing based on actual usage. Furthermore, New Relic has cultivated the largest open-source ecosystem in the industry, simplifying the adoption of observability practices for engineers and empowering them to innovate more effectively. This combination of features positions New Relic as an invaluable resource for engineers navigating the evolving landscape of software development.

TelemetryTV serves as a robust digital signage platform that enables organizations to engage their audiences, raise awareness, and empower their communities and teams. With TelemetryTV, users can seamlessly share vibrant content, including videos, images, and social media feeds, across all their displays, regardless of location. Esteemed organizations like Starbucks, Amazon, and Stanford University utilize TelemetryTV to enhance their internal communications and marketing efforts. Our achievements stem from our adaptability, commitment to open dialogue, teamwork, and a focus on collaboration. We prioritize ongoing learning, question traditional practices, and are attentive to our customers' needs. As we advance toward a future where our environments might communicate, it prompts a thought: What message would you like them to convey? Ultimately, the possibilities for impactful communication are limitless.

Control D is a versatile DNS filtering and traffic redirection service that utilizes advanced Secure DNS protocols such as DNS-over-HTTPS, DNS-over-TLS, and DNS-over-QUIC, while also accommodating traditional DNS. With Control D, users can effectively eliminate harmful threats, restrict various types of undesirable content across the network—including advertisements, trackers, IoT data, adult material, social media, and more—while also redirecting traffic through transparent proxies and monitoring network activities and usage patterns at a client-specific level. Consider it your own personalized Authoritative DNS resolver for the entire Internet, providing you with detailed control over which domains are allowed to be resolved, redirected, or blocked. This capability not only enhances security but also empowers users to tailor their online experience according to their preferences.

A cloud-centric observability platform that enables organizations to oversee and analyze their workloads and performance through a unified interface. Keep an eye on all your cloud services while maintaining cost efficiency, detailed insights, and scalability. Groundcover offers a cloud-native application performance management (APM) solution designed to simplify observability, allowing you to concentrate on developing exceptional products. With Groundcover's unique sensor technology, you gain exceptional detail for all your applications, removing the necessity for expensive code alterations and lengthy development processes, which assures consistent monitoring. This approach not only enhances operational efficiency but also empowers teams to innovate without the burden of complicated observability challenges.

Auvik Network Management offers a sophisticated software solution for network oversight that enables IT experts to gain comprehensive insight, automate processes, and manage their network infrastructure effectively. Organizations, regardless of their scale, rely on this cutting-edge platform to improve operational efficiency, bolster security measures, and enhance performance metrics. A key highlight of Auvik is its ability to provide real-time network mapping and discovery, which automatically creates interactive visual representations of your network’s layout. This feature simplifies the identification of devices, connections, and possible bottlenecks within the network. Such critical insights facilitate better planning and optimization of network architecture, ensuring peak efficiency and reliability. By leveraging Auvik’s capabilities, organizations can proactively address issues and adapt to changing network demands.

Cloudflare serves as the backbone of your infrastructure, applications, teams, and software ecosystem. It offers protection and guarantees the security and reliability of your external-facing assets, including websites, APIs, applications, and various web services. Additionally, Cloudflare secures your internal resources, encompassing applications within firewalls, teams, and devices, thereby ensuring comprehensive protection. This platform also facilitates the development of applications that can scale globally. The reliability, security, and performance of your websites, APIs, and other channels are crucial for engaging effectively with customers and suppliers in an increasingly digital world. As such, Cloudflare for Infrastructure presents an all-encompassing solution for anything connected to the Internet. Your internal teams can confidently depend on applications and devices behind the firewall to enhance their workflows. As remote work continues to surge, the pressure on many organizations' VPNs and hardware solutions is becoming more pronounced, necessitating robust and reliable solutions to manage these demands.

Without context, AI Agents are unable to effectively manage your network, which is where NetBrain steps in. NetBrain offers a reliable and tested approach to Agentic NetOps, supported by an AI-driven platform that leverages network context, genuine customer experiences, and extensive knowledge of enterprise networks. By combining these elements, NetBrain ensures that your network management is both efficient and informed.

NetCrunch is a modern, scalable network monitoring and observability platform designed to simplify infrastructure and traffic management across physical, virtual, and cloud environments. It monitors everything from servers, switches, and firewalls to operating systems, cloud platforms like AWS, Azure, and GCP, including IoT, virtualization (VMware, Hyper-V), applications, logs, and custom data via REST, SNMP, WMI, or scripts-all without agents. NetCrunch offers over 670 built-in monitoring packs and policies that automatically apply based on device role, enabling fast setup and consistent configuration across thousands of nodes. Its dynamic maps, real-time dashboards, and Layer 2/3 topology views provide instant visibility into the health and performance of the entire infrastructure. Unlike legacy tools like SolarWinds, PRTG, or WhatsUp Gold, NetCrunch uses simple node-based licensing with no hidden costs, eliminating sensor limits and pricing traps. It includes intelligent alert correlation, alert automation & suppression, and proactive triggers to minimize noise and maximize clarity, along with 40+ built-in alert actions including script execution, email, SMS, webhooks, and seamless integrations with tools like Jira, PagerDuty, Slack, and Microsoft Teams. Out-of-the -box AI-enhanced root cause analysis and recommendation for every alert. NetCrunch also features full hardware and software inventory, device configuration backup and change tracking, bandwidth analysis, flow monitoring (NetFlow, sFlow, IPFIX), and flexible REST-based data ingestion. Designed for speed, automation, and scale, NetCrunch enables IT teams to monitor thousands of devices from a single server, reducing manual work while delivering actionable insights instantly. Designed for on-prem (including air-gapped), cloud self-hosted or hybrid networks, it is the ideal future-ready monitoring platform for businesses that demand simplicity, power, and total infrastructure awareness.