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What is OpenText Core Web Optimization?

OpenText Core Web Optimization is a powerful, predictive platform designed to help organizations create, test, and deliver personalized web experiences that drive engagement and maximize ROI. Utilizing audience segmentation, enhanced targeting, and comprehensive A/B and multivariate testing, it enables precise content personalization for different visitor groups. The solution integrates tightly with OpenText Web CMS authoring tools and the Google Marketing Platform, allowing seamless synchronization and enrichment of audience data with Google Analytics and Ads for deeper contextual insights. It offers a hybrid deployment model, combining the benefits of a SaaS platform with managed services to reduce downtime and ensure high availability. Marketers and developers can accelerate time to market by running tests at scale and targeting audiences quickly and efficiently. The platform supports delivering optimized content across multiple device types, offering mobile-first insights to improve user experiences via ongoing experimentation. Customizable reports track visitor activity, engagement, and conversion data, empowering data-driven marketing strategies. Flexible integration options include out-of-the-box connectors and JavaScript APIs, enabling users to extend functionality and integrate with other analytics, email, and third-party platforms. OpenText Core Web Optimization enables creative teams to work in familiar authoring environments like Experience Studio (eStudio), promoting collaboration and efficiency. With comprehensive support, training, and professional services, the platform is positioned as a strategic tool to elevate digital marketing efforts globally.

What is CausalFunnel?

Causal Funnel represents a revolutionary platform dedicated to providing businesses with cutting-edge analytics and marketing solutions. It encompasses a comprehensive suite of tools that are meticulously crafted to bolster digital marketing strategies and deliver measurable results. At the heart of Causal Funnel’s offerings are advanced solutions focusing on conversion rate optimization (CRO), personalized marketing, and in-depth user journey analysis. These tools leverage the power of artificial intelligence and machine learning to offer insights that help businesses refine their marketing strategies, connect with the right audiences, and improve the overall customer experience. One of the distinguishing features of Causal Funnel is its AI-driven A/B testing platform, which enables businesses to test different marketing strategies and identify the most successful ones. By analyzing user behavior and engagement metrics, this platform provides crucial insights that enable businesses to tailor their messaging, design, and user interfaces for maximum effectiveness. Additionally, the platform’s capacity to adapt and evolve in response to real-time data guarantees that companies are always armed with the most pertinent strategies to refine their marketing initiatives, ensuring they remain competitive in an ever-changing landscape. In a world where data-driven decisions are vital, Causal Funnel empowers businesses to thrive and achieve their goals efficiently.

Media

Media

No images available

Integrations Supported

BigCommerce
Contentsquare
Google Analytics
Google Tag Manager
HubSpot CRM
HubSpot Customer Platform
Magento
Shopify
WhatsApp
WooCommerce
WordPress

Integrations Supported

BigCommerce
Contentsquare
Google Analytics
Google Tag Manager
HubSpot CRM
HubSpot Customer Platform
Magento
Shopify
WhatsApp
WooCommerce
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$249 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

OpenText

Date Founded

1991

Company Location

Canada

Company Website

www.opentext.com/products/core-web-optimization

Company Facts

Organization Name

CausalFunnel

Date Founded

2021

Company Location

United States

Company Website

www.causalfunnel.com

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Categories and Features

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts