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What is OpenText Core Web Optimization?

OpenText Core Web Optimization is a powerful, predictive platform designed to help organizations create, test, and deliver personalized web experiences that drive engagement and maximize ROI. Utilizing audience segmentation, enhanced targeting, and comprehensive A/B and multivariate testing, it enables precise content personalization for different visitor groups. The solution integrates tightly with OpenText Web CMS authoring tools and the Google Marketing Platform, allowing seamless synchronization and enrichment of audience data with Google Analytics and Ads for deeper contextual insights. It offers a hybrid deployment model, combining the benefits of a SaaS platform with managed services to reduce downtime and ensure high availability. Marketers and developers can accelerate time to market by running tests at scale and targeting audiences quickly and efficiently. The platform supports delivering optimized content across multiple device types, offering mobile-first insights to improve user experiences via ongoing experimentation. Customizable reports track visitor activity, engagement, and conversion data, empowering data-driven marketing strategies. Flexible integration options include out-of-the-box connectors and JavaScript APIs, enabling users to extend functionality and integrate with other analytics, email, and third-party platforms. OpenText Core Web Optimization enables creative teams to work in familiar authoring environments like Experience Studio (eStudio), promoting collaboration and efficiency. With comprehensive support, training, and professional services, the platform is positioned as a strategic tool to elevate digital marketing efforts globally.

What is Google Optimize?

Transform the way you engage with your website visitors by providing cutting-edge, individualized experiences along with free website testing. By leveraging Optimize’s seamless connection with Google Analytics, you can quickly uncover valuable insights to improve your site. Easily run a variety of tests on your website’s content, such as A/B, multivariate, and redirect tests, to identify what truly appeals to your audience. The era of a one-size-fits-all strategy is long gone; customize your website engagement to cater to the unique preferences of each visitor. Experience enhanced outcomes directly from your dashboard in mere minutes. Create tailored landing pages for your Google Ads campaigns designed to convert casual visitors into devoted customers. Setting up your first website test can be accomplished in just a few minutes, and our user-friendly visual editor simplifies the entire process. Explore this functionality and other features to further optimize your customer journey. Optimize's compatibility with additional Google tools not only streamlines your efforts but also fosters better teamwork and productivity, contributing to a more impactful online presence. Harness these resources to unlock the complete capabilities of your website and witness the positive changes they bring. In today's digital landscape, maximizing user engagement has become essential for sustained success.

Media

Media

Integrations Supported

Contentsquare
29 Next
Cutover
Dotaki
Ecomz
ExactMetrics
Firebase
Google Ads
Google Analytics
Google Site Kit
Google Workspace
Intelligems
Lytics
Mindspun
Rambox
Replo
Scrivito
TrueNorth
Zuko Analytics

Integrations Supported

Contentsquare
29 Next
Cutover
Dotaki
Ecomz
ExactMetrics
Firebase
Google Ads
Google Analytics
Google Site Kit
Google Workspace
Intelligems
Lytics
Mindspun
Rambox
Replo
Scrivito
TrueNorth
Zuko Analytics

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

OpenText

Date Founded

1991

Company Location

Canada

Company Website

www.opentext.com/products/core-web-optimization

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

marketingplatform.google.com/about/optimize/

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

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