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What is OpenWrap?

By providing publishers with avenues for monetization alongside greater control, we stimulate creativity through a blend of open-source and enterprise solutions. Our robust A/B testing instruments are crafted to optimize your wrapper settings, enhancing additional revenue streams. OpenWrap integrates effortlessly with Identity Hub, PubMatic's leading ID management tool, allowing publishers to swiftly connect with key ID partners with minimal hassle. This strategy not only streamlines workflow efficiency but also reduces the ongoing costs related to technical development, legal compliance, and operational expenditures. The advent of wrapper solutions marks a notable leap forward in the header bidding sector. Our latest guide offers a comprehensive analysis of the pros and cons associated with different wrapper setups—whether client-side, server-side, or hybrid—while also reflecting on recent trends in header bidding, such as the growth of OTT bidding. Moreover, we explore the benefits of integrating identity resolution tools like PubMatic Identity Hub, all framed within the context of a robust header bidding solution that leverages Prebid technology. By utilizing these insights, publishers are empowered to make strategic decisions that enhance their monetization efforts significantly. This holistic approach ensures that they remain competitive and agile in a rapidly evolving digital landscape.

What is 152 Media?

Elevate your website's earnings by more than 30% with a simple implementation process. By adding just one line of code, our cutting-edge solution allows publishers to connect their inventory with multiple premium demand sources that engage in real-time competition, leading to improved CPMs and fill rates. Notably, 58% of the leading 10,000 publishers in the United States have already embraced header bidding. Take the initiative now to witness an instant boost in your revenue. Integrating our unique demand, which includes direct advertisers and PMPs, can further enhance your financial returns. The intricate realm of programmatic advertising can feel as daunting as navigating an airplane without instruments. Eliminate the uncertainties of the programmatic environment with our all-encompassing dashboard, which delivers real-time insights into your revenue progression, evaluates the effectiveness of each demand source, and offers complete transparency on every element of the header bidding process. In addition, SIMON AI, an advanced machine learning system, is designed to optimize the programmatic stack, including ADX, ensuring maximum efficiency around the clock, every day of the year, enabling you to effortlessly maintain a competitive edge. Don’t miss out on this chance to revamp your revenue strategy and achieve long-term growth in your digital advertising initiatives, ultimately paving the way for a more profitable future.

Media

Media

Integrations Supported

Integrations Supported

CPMStar
Decide
Google Ad Manager
GumGum
Xandr

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

PubMatic

Company Location

United States

Company Website

pubmatic.com/products/openwrap/

Company Facts

Organization Name

152 Media

Company Location

United States

Company Website

152media.com

Categories and Features

Advertising

Not specified

Categories and Features

Advertising

Not specified

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