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What is OpenWrap?

By providing publishers with avenues for monetization alongside greater control, we stimulate creativity through a blend of open-source and enterprise solutions. Our robust A/B testing instruments are crafted to optimize your wrapper settings, enhancing additional revenue streams. OpenWrap integrates effortlessly with Identity Hub, PubMatic's leading ID management tool, allowing publishers to swiftly connect with key ID partners with minimal hassle. This strategy not only streamlines workflow efficiency but also reduces the ongoing costs related to technical development, legal compliance, and operational expenditures. The advent of wrapper solutions marks a notable leap forward in the header bidding sector. Our latest guide offers a comprehensive analysis of the pros and cons associated with different wrapper setups—whether client-side, server-side, or hybrid—while also reflecting on recent trends in header bidding, such as the growth of OTT bidding. Moreover, we explore the benefits of integrating identity resolution tools like PubMatic Identity Hub, all framed within the context of a robust header bidding solution that leverages Prebid technology. By utilizing these insights, publishers are empowered to make strategic decisions that enhance their monetization efforts significantly. This holistic approach ensures that they remain competitive and agile in a rapidly evolving digital landscape.

What is Adapex?

We collaborate with publishers to enhance their revenue while ensuring a positive user experience. By utilizing our exceptional services, advanced technology, and exclusive tools, publishers can significantly increase their earnings. Our industry-leading custom header bidding solution is network agnostic, providing access to over 30 high-quality programmatic demand partners, and features optimized prebid capabilities along with enhanced Google AdX functionalities. We offer automated analytics through a user-friendly dashboard that consolidates all data and standardizes it to boost yield and facilitate real-time decision-making. Additionally, our agency and brand partners provide guaranteed deals and high CPMs, along with effective campaign management for direct in-house agreements. Integration with your current systems is smooth and straightforward, thanks to our easily implementable code, with all future optimizations managed by our team. Furthermore, we are committed to delivering continuous and responsive support to our clients to ensure their ongoing success.

Media

Media

Integrations Supported

Google AdMob
Google Ads

Integrations Supported

Google AdMob
Google Ads

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PubMatic

Company Location

United States

Company Website

pubmatic.com/products/openwrap/

Company Facts

Organization Name

Adapex

Date Founded

2013

Company Location

United States

Company Website

adapex.io

Categories and Features

Categories and Features

Popular Alternatives

Popular Alternatives

HeadBidder Reviews & Ratings

HeadBidder

FM Labs LLC