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What is OpenX?

Leading the way in digital marketing, OpenAudience facilitates the engagement of every adult with an online presence across multiple devices, screens, and households on the open web. This cutting-edge platform acts as a groundbreaking solution for people-based marketing, providing distinctive features that improve advertising effectiveness and ease of use throughout the expansive open web landscape. Built on three core principles, it emphasizes a privacy-first approach while seamlessly incorporating data with exceptional accuracy and precision. This empowers brands to uncover authentic insights into their customers and target audiences, ultimately enhancing advertising performance and maximizing returns. With its unparalleled reach into the open web, OpenX boasts unmatched expertise in navigating this digital arena, drawing on over a decade of experience managing the industry's largest and most esteemed independent ad exchange for substantial impact. Consequently, marketers can adeptly maneuver through the intricacies of digital advertising, harnessing the full potential of a strong and efficient platform, thereby setting themselves up for sustained success in their campaigns.

What is AdSuite?

With over twenty years of experience in delivering value to both digital and traditional publishing sectors, we are well-positioned to elevate a variety of opportunities that encourage transformation and support project execution. Our solution features a cross-platform order management system combined with customized ad-sales modules tailored for salesforce.com, which includes sales funnel planning, personalized interfaces, and financial integration. COMS is compatible with all leading CRM systems, such as SFDC. It’s important to acknowledge that billing is frequently overlooked in many workflows. This insight inspired us to develop a financial management and accounts receivable module specifically designed to accommodate the distinct workflows of publishers. It integrates seamlessly with top ERP systems like Oracle, SAP, and QuickBooks, enabling a cohesive invoice that encompasses both traditional and digital components. To guarantee that your billing and reporting data are in perfect harmony, the Audience Platform consolidates all your information into a single framework, ensuring impeccable alignment between reporting and billing across multiple platforms. Consequently, this all-encompassing strategy not only streamlines operations but also significantly boosts efficiency for publishers while facilitating growth in their business models.

Media

Media

Integrations Supported

ASTRAD DSP
AcuityAds
Adagio
Amazon Transparent Ad Marketplace (TAM)
BlueConic
Bucksense
DV Publisher Suite
FreeWheel Beeswax
Hu-manity.co Privacy Experience
Madgex
Mile
Mochahost
Oracle Fusion Cloud ERP
Pontiac Intelligence
PubPower
SAP ERP
Vuukle
diDNA

Integrations Supported

ASTRAD DSP
AcuityAds
Adagio
Amazon Transparent Ad Marketplace (TAM)
BlueConic
Bucksense
DV Publisher Suite
FreeWheel Beeswax
Hu-manity.co Privacy Experience
Madgex
Mile
Mochahost
Oracle Fusion Cloud ERP
Pontiac Intelligence
PubPower
SAP ERP
Vuukle
diDNA

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

OpenX

Date Founded

2008

Company Location

United States

Company Website

www.openx.com

Company Facts

Organization Name

Audience Platform

Date Founded

2017

Company Location

United States

Company Website

www.audienceplatform.tv/

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

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