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What is OpenX?

Leading the way in digital marketing, OpenAudience facilitates the engagement of every adult with an online presence across multiple devices, screens, and households on the open web. This cutting-edge platform acts as a groundbreaking solution for people-based marketing, providing distinctive features that improve advertising effectiveness and ease of use throughout the expansive open web landscape. Built on three core principles, it emphasizes a privacy-first approach while seamlessly incorporating data with exceptional accuracy and precision. This empowers brands to uncover authentic insights into their customers and target audiences, ultimately enhancing advertising performance and maximizing returns. With its unparalleled reach into the open web, OpenX boasts unmatched expertise in navigating this digital arena, drawing on over a decade of experience managing the industry's largest and most esteemed independent ad exchange for substantial impact. Consequently, marketers can adeptly maneuver through the intricacies of digital advertising, harnessing the full potential of a strong and efficient platform, thereby setting themselves up for sustained success in their campaigns.

What is CTVision+?

Rakuten Advertising provides effortless access to premium video inventory through CTVision+, a consolidated marketplace backed by our regional experts. We aim to help you engage with your desired audiences and effectively convey your brand's narrative. Simplify the challenges of your CTV purchases and achieve the required scale all in one centralized platform, guaranteeing that quality remains a priority. Present captivating brand placements to an attentive audience on the largest screens in their households. Leverage our expertise in CTV and media strategies to improve performance and exceed your goals. Explore the latest advancements in ad formats to craft personalized and engaging viewing experiences that enhance downstream outcomes. Reach your scalability objectives while ensuring brand safety and enjoy reliable and transparent reporting, making certain your advertising campaigns are both efficient and trustworthy. Our dedication to excellence further ensures that your marketing initiatives are always backed by state-of-the-art technology and valuable insights, enabling you to stay ahead in a competitive landscape. With us, you can confidently navigate the complexities of digital advertising, knowing that you have a robust support system in place.

Media

Media

Integrations Supported

AcuityAds
Adagio
Adloox
Amazon Unified Ad Marketplace (UAM)
BlueConic
Bucksense
DV Publisher Suite
Flowplayer
FreeWheel Beeswax
Hu-manity.co Privacy Experience
Mile
Mochahost
Pontiac Intelligence
PubGalaxy
PubPower
Rakuten Advertising
Snigel
Tapad
Vuukle

Integrations Supported

AcuityAds
Adagio
Adloox
Amazon Unified Ad Marketplace (UAM)
BlueConic
Bucksense
DV Publisher Suite
Flowplayer
FreeWheel Beeswax
Hu-manity.co Privacy Experience
Mile
Mochahost
Pontiac Intelligence
PubGalaxy
PubPower
Rakuten Advertising
Snigel
Tapad
Vuukle

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

OpenX

Date Founded

2008

Company Location

United States

Company Website

www.openx.com

Company Facts

Organization Name

Rakuten Advertising

Date Founded

1996

Company Location

United States

Company Website

rakutenadvertising.com/en-uk/ctvision/

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Categories and Features

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Popular Alternatives

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TrueX

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