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What is OpenX?

Leading the way in digital marketing, OpenAudience facilitates the engagement of every adult with an online presence across multiple devices, screens, and households on the open web. This cutting-edge platform acts as a groundbreaking solution for people-based marketing, providing distinctive features that improve advertising effectiveness and ease of use throughout the expansive open web landscape. Built on three core principles, it emphasizes a privacy-first approach while seamlessly incorporating data with exceptional accuracy and precision. This empowers brands to uncover authentic insights into their customers and target audiences, ultimately enhancing advertising performance and maximizing returns. With its unparalleled reach into the open web, OpenX boasts unmatched expertise in navigating this digital arena, drawing on over a decade of experience managing the industry's largest and most esteemed independent ad exchange for substantial impact. Consequently, marketers can adeptly maneuver through the intricacies of digital advertising, harnessing the full potential of a strong and efficient platform, thereby setting themselves up for sustained success in their campaigns.

What is LiveIntent?

Partner with like-minded individuals who not only share your aspirations but also possess the skills necessary to help you reach them. Go beyond conventional email marketing and discover a wide array of creative methods that email can provide to boost your business growth, including leveraging first-party data to engage both new and loyal customers while enhancing revenue across email and online channels. Broaden your audience engagement and foster sustainable growth by employing sophisticated targeting and measurement strategies that prioritize human connections. It is essential to optimize the revenue generated from both email and web platforms while ensuring a strong commitment to reader privacy and upholding consent preferences. Integrate diverse identifiers into a unified and dependable marker to improve accuracy throughout the digital ecosystem. Look into ways to connect with genuine, verified individuals, and consider high-quality display and native advertisement purchases that adhere to the standards set on the web. By executing these strategies, you will not only enhance your marketing initiatives but also build a more trustworthy rapport with your audience, ultimately fostering long-term loyalty and engagement. Embracing this holistic approach can lead to innovative solutions that redefine your business's outreach and effectiveness in the digital age.

Media

Media

Integrations Supported

DV Publisher Suite
ASTRAD DSP
AcuityAds
Adagio
Adloox
Amazon Unified Ad Marketplace (UAM)
BlueConic
Bucksense
Flowplayer
FreeWheel Beeswax
Hu-manity.co Privacy Experience
Madgex
Mile
Mochahost
Pontiac Intelligence
PubGalaxy
PubPower
Snigel
Tapad

Integrations Supported

DV Publisher Suite
ASTRAD DSP
AcuityAds
Adagio
Adloox
Amazon Unified Ad Marketplace (UAM)
BlueConic
Bucksense
Flowplayer
FreeWheel Beeswax
Hu-manity.co Privacy Experience
Madgex
Mile
Mochahost
Pontiac Intelligence
PubGalaxy
PubPower
Snigel
Tapad

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

OpenX

Date Founded

2008

Company Location

United States

Company Website

www.openx.com

Company Facts

Organization Name

LiveIntent

Date Founded

2009

Company Location

United States

Company Website

www.liveintent.com

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Categories and Features

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