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What is OpenX?

Leading the way in digital marketing, OpenAudience facilitates the engagement of every adult with an online presence across multiple devices, screens, and households on the open web. This cutting-edge platform acts as a groundbreaking solution for people-based marketing, providing distinctive features that improve advertising effectiveness and ease of use throughout the expansive open web landscape. Built on three core principles, it emphasizes a privacy-first approach while seamlessly incorporating data with exceptional accuracy and precision. This empowers brands to uncover authentic insights into their customers and target audiences, ultimately enhancing advertising performance and maximizing returns. With its unparalleled reach into the open web, OpenX boasts unmatched expertise in navigating this digital arena, drawing on over a decade of experience managing the industry's largest and most esteemed independent ad exchange for substantial impact. Consequently, marketers can adeptly maneuver through the intricacies of digital advertising, harnessing the full potential of a strong and efficient platform, thereby setting themselves up for sustained success in their campaigns.

What is Madhive?

The transformation of television advertising has taken a significant leap forward, presenting a comprehensive programmatic solution that caters to the current landscape, anticipated developments, and future trends. Refine your campaign tactics and accurately predict results with precision. Develop requests for proposals (RFPs), pinpoint your target demographics, and enhance your dayparting strategies for maximum impact. Our pre-sales planner provides an instant and in-depth overview of the opportunities within the programmatic CTV bidding landscape. We have carefully charted US households, covering all OTT markets in 210 designated market areas (DMAs) across the nation. With our sophisticated decision-making engine, insightful data, and localized collaboration, you gain unparalleled visibility into hard-to-reach target groups. This fosters intelligent purchasing decisions, swift execution, and improved performance from a granular local perspective. Whether you need a standard setup or a customized solution, our adaptable user interface is designed to meet all your needs. You can seamlessly integrate your own data, order management systems, or deal identifiers, while our all-encompassing platform, proprietary bidding technology, and identity graph handle the complexities. The essential tools you need are meticulously designed for modern television advertising. Amplify your CTV outreach and drive revenue growth across all media channels, ensuring your competitive edge in an ever-changing market landscape. Ultimately, the future of advertising transcends simply reaching audiences; it revolves around deeply understanding them and engaging them in meaningful ways that foster lasting connections.

Media

Media

Integrations Supported

ASTRAD DSP
AcuityAds
Adagio
Adloox
Amazon Transparent Ad Marketplace (TAM)
Amazon Unified Ad Marketplace (UAM)
BlueConic
Bucksense
DV Publisher Suite
Flowplayer
FreeWheel Beeswax
Madgex
Mile
Pontiac Intelligence
PubGalaxy
PubPower
Snigel
Vuukle

Integrations Supported

Placements.io

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

OpenX

Date Founded

2008

Company Location

United States

Company Website

www.openx.com

Company Facts

Organization Name

Madhive

Company Location

United States

Company Website

www.madhive.com

Categories and Features

Ad Server

Not specified

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Video Ads

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Categories and Features

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