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What is Operative.One?

Are you struggling to optimize yield across different channels, create effective inventory and pricing strategies, and improve your tracking and billing systems? These components are critical for the success of any advertising business. Acknowledging this demand, Operative has developed the Operative Digital Platform, specifically designed to integrate with your existing operations while steering you toward your future goals. While the idea of transitioning may seem overwhelming, Operative ensures you can be fully functional in just 8 weeks, thanks to our dedicated automation tools for migration and a dependable, scalable implementation process. There’s no need to postpone evaluating your post-DSM environment; you can move to your new platform ahead of the deadline, which will facilitate reporting and optimize processes throughout your organization. Operative has a proven track record of assisting clients in achieving substantial returns on investment by leveraging the Operative.One® platform to efficiently manage their digital advertising operations, ensuring that your business is prepared for both current and future challenges. By opting for Operative, you not only enhance your operational efficiency but also equip your business to excel in a constantly changing marketplace. This partnership enables you to focus on your core business while we handle the complexities of digital advertising management.

What is Cape.io?

Cape is a cloud-based solution specifically designed for marketing and advertising teams, aimed at simplifying the automation of their campaigns. This innovative platform helps organizations meticulously plan and coordinate their initiatives while overseeing creative assets and production processes, thereby ensuring that all advertising materials receive proper validation before they are launched. Teams are capable of effortlessly tracking their campaigns, expediting approvals, and preparing assets for dissemination across a range of media channels. By merging campaign management and advertising execution within a shared workspace, Cape supports agencies, brands, broadcasters, and media owners in aligning their efforts across diverse channels and stakeholders. Tailored for teams managing high volumes of creative content and campaigns, the platform includes features that promote transparency in workflows, conduct thorough quality checks, and offer real-time updates on delivery progress. Its functionalities also encompass campaign execution, enhancement of creative operations, effective advertising asset management, and the systematic distribution of campaign materials. In essence, Cape not only boosts the efficiency of marketing teams but also equips them with the tools necessary to navigate the complexities of the modern advertising landscape with greater accuracy and effectiveness. Moreover, its collaborative capabilities foster a seamless integration of efforts that can lead to more impactful campaign outcomes.

Media

Media

Integrations Supported

Google Ad Manager
Oracle PeopleSoft
PubMatic
Salesforce

Integrations Supported

Amazon Ads
Google Display & Video 360
Meta Ads Manager
Snapchat Ads
TikTok Ads
YouTube Ads

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Operative

Date Founded

2000

Company Location

United States

Company Website

www.operative.com/operative-one/

Company Facts

Organization Name

Cape.io

Company Location

United Kingdom

Company Website

www.cape.io

Categories and Features

Ad Management

Not specified

Advertising

Not specified

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Revenue Management

Not specified

Categories and Features

Ad Management

Not specified

Advertising

Not specified

Campaign Management

Not specified

Creative Management

Not specified

CTV & OTT Advertising

Not specified

Video Annotation

Not specified

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