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What is Operative.One?

Are you struggling to optimize yield across different channels, create effective inventory and pricing strategies, and improve your tracking and billing systems? These components are critical for the success of any advertising business. Acknowledging this demand, Operative has developed the Operative Digital Platform, specifically designed to integrate with your existing operations while steering you toward your future goals. While the idea of transitioning may seem overwhelming, Operative ensures you can be fully functional in just 8 weeks, thanks to our dedicated automation tools for migration and a dependable, scalable implementation process. There’s no need to postpone evaluating your post-DSM environment; you can move to your new platform ahead of the deadline, which will facilitate reporting and optimize processes throughout your organization. Operative has a proven track record of assisting clients in achieving substantial returns on investment by leveraging the Operative.One® platform to efficiently manage their digital advertising operations, ensuring that your business is prepared for both current and future challenges. By opting for Operative, you not only enhance your operational efficiency but also equip your business to excel in a constantly changing marketplace. This partnership enables you to focus on your core business while we handle the complexities of digital advertising management.

What is Google Ad Manager?

Presenting Google Ad Manager, an all-encompassing platform crafted to boost advertising revenue while protecting your brand across multiple engagement channels, including viewing and playing. Designed to optimize the value of each impression, Ad Manager empowers users to craft enhanced experiences and manage their entire advertising operations through an intuitive, integrated interface. While many digital advertising solutions often overlook user experience, we firmly believe that prioritizing users leads to superior results for marketers. This platform is adept at helping you manage your advertising initiatives and elevate your revenue, no matter your industry. Equipped with powerful tools, Google Ad Manager is tailored to adapt to the changing needs of growing businesses, ensuring both flexibility and scalability. Take the time to explore our wide array of solutions to find the ideal fit for your unique needs, and learn how Ad Manager can transform your advertising approach. By meticulously selecting the appropriate tools and strategies, you can dramatically improve your brand's presence and influence within the digital landscape. As you embark on this journey, remember that each decision you make can profoundly shape your advertising success.

Media

Media

Integrations Supported

Boostr
DV Publisher Suite
APISCRAPY
Afton Tickets
Amazon Unified Ad Marketplace (UAM)
COZYROC SSIS+ Suite
Funnel Science
Google Marketing Platform
Improvado
ONEcount
Okta
Shoplazza
StarfishETL
Sulvo
TapClicks
TargetVideo
TrackAd
VDO.AI
Voiro
broadpeak.io

Integrations Supported

Boostr
DV Publisher Suite
APISCRAPY
Afton Tickets
Amazon Unified Ad Marketplace (UAM)
COZYROC SSIS+ Suite
Funnel Science
Google Marketing Platform
Improvado
ONEcount
Okta
Shoplazza
StarfishETL
Sulvo
TapClicks
TargetVideo
TrackAd
VDO.AI
Voiro
broadpeak.io

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Operative

Date Founded

2000

Company Location

United States

Company Website

www.operative.com/operative-one/

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

admanager.google.com

Categories and Features

Revenue Management

Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

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