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What is Operative.One?

Are you struggling to optimize yield across different channels, create effective inventory and pricing strategies, and improve your tracking and billing systems? These components are critical for the success of any advertising business. Acknowledging this demand, Operative has developed the Operative Digital Platform, specifically designed to integrate with your existing operations while steering you toward your future goals. While the idea of transitioning may seem overwhelming, Operative ensures you can be fully functional in just 8 weeks, thanks to our dedicated automation tools for migration and a dependable, scalable implementation process. There’s no need to postpone evaluating your post-DSM environment; you can move to your new platform ahead of the deadline, which will facilitate reporting and optimize processes throughout your organization. Operative has a proven track record of assisting clients in achieving substantial returns on investment by leveraging the Operative.One® platform to efficiently manage their digital advertising operations, ensuring that your business is prepared for both current and future challenges. By opting for Operative, you not only enhance your operational efficiency but also equip your business to excel in a constantly changing marketplace. This partnership enables you to focus on your core business while we handle the complexities of digital advertising management.

What is Magnite?

Magnite is recognized as the leading independent platform for sell-side advertising in the world. We are dedicated to supporting your success across diverse channels and formats, customized to fit your unique requirements. Our strategy is distinctly collaborative; instead of competing with you, we partner with you, granting you full access to our advanced technology and knowledgeable teams who help you stay ahead in the market. With our extensive experience, we provide invaluable insights, while our independence guarantees that you receive impartial guidance without any hidden fees or obstacles, allowing your investments to yield greater returns. By collaborating with us, you benefit from our expansive global presence, strong brand protection, and sophisticated tools designed to connect you with your target audiences, regardless of their location. Magnite (NASDAQ: MGNI) combines the programmatic strengths of Rubicon Project with the streaming capabilities of Telaria, allowing publishers to effectively monetize their content across various platforms, such as desktop, mobile, audio, and connected TV. This all-encompassing approach ensures that content creators can fully realize their revenue potential while crafting engaging experiences for their audiences, ultimately fostering a thriving ecosystem for both advertisers and publishers alike.

Media

Media

Integrations Supported

Google Ad Manager
Oracle PeopleSoft
PubMatic
Salesforce

Integrations Supported

ASTRAD DSP
Adagio
Adloox
Amazon Transparent Ad Marketplace (TAM)
Amazon Unified Ad Marketplace (UAM)
Freestar
KNOREX XPO
Mile
Placements.io
Prebid
PubPower
The Moneytizer

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Operative

Date Founded

2000

Company Location

United States

Company Website

www.operative.com/operative-one/

Company Facts

Organization Name

Magnite

Date Founded

2020

Company Location

United States

Company Website

www.magnite.com

Categories and Features

Ad Management

Not specified

Advertising

Not specified

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Revenue Management

Not specified

Categories and Features

Popular Alternatives

Popular Alternatives

HeadBidder Reviews & Ratings

HeadBidder

FM Labs LLC
5.0 out of 5 stars