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What is Operative.One?

Are you struggling to optimize yield across different channels, create effective inventory and pricing strategies, and improve your tracking and billing systems? These components are critical for the success of any advertising business. Acknowledging this demand, Operative has developed the Operative Digital Platform, specifically designed to integrate with your existing operations while steering you toward your future goals. While the idea of transitioning may seem overwhelming, Operative ensures you can be fully functional in just 8 weeks, thanks to our dedicated automation tools for migration and a dependable, scalable implementation process. There’s no need to postpone evaluating your post-DSM environment; you can move to your new platform ahead of the deadline, which will facilitate reporting and optimize processes throughout your organization. Operative has a proven track record of assisting clients in achieving substantial returns on investment by leveraging the Operative.One® platform to efficiently manage their digital advertising operations, ensuring that your business is prepared for both current and future challenges. By opting for Operative, you not only enhance your operational efficiency but also equip your business to excel in a constantly changing marketplace. This partnership enables you to focus on your core business while we handle the complexities of digital advertising management.

What is OnAir?

Are you encountering the modern obstacles within the industry as you work to improve yield across various channels, all while avoiding inventory cannibalization and accommodating a range of sales strategies, such as Fixed Spots versus Ratings, in addition to differing delivery methods for both primary and secondary ads? These issues have a significant impact on a company's financial health, affecting both revenue generation and operational effectiveness. Operative’s OnAir Sales and Traffic platform, honed over two decades of experience, now boasts a new open architecture that effortlessly integrates with AOS and Freewheel, addressing these challenges without disrupting your current linear revenue streams. The airtime optimization engine significantly enhances revenue by facilitating the efficient scheduling of both commercial campaigns and promotional efforts. Moreover, sophisticated decision-support tools analyze various planning schedules in terms of cost and revenue, enabling the identification of the most lucrative schedules while ensuring optimal resource distribution. By adopting these cutting-edge solutions, organizations can experience notable enhancements in their overall business strategies and performance metrics, ultimately leading to a more streamlined operation. This proactive approach not only fosters growth but also positions companies to adapt to future changes in the marketplace.

Media

Media

Integrations Supported

Salesforce
Google Ad Manager
Jira
Oracle PeopleSoft
PubMatic

Integrations Supported

Salesforce
Google Ad Manager
Jira
Oracle PeopleSoft
PubMatic

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Operative

Date Founded

2000

Company Location

United States

Company Website

www.operative.com/operative-one/

Company Facts

Organization Name

SintecMedia

Date Founded

2000

Company Location

United States

Company Website

www.operative.com/onair/

Categories and Features

Revenue Management

Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management

Categories and Features

Public Relations

Article Author Database
Auto-Update Media Lists
Campaign Management
Clippings Management
Communications Calendar
Contact Management
Digital Asset Management
Direct Mail Management
Email Distribution
Press Monitoring
Press Release Builder

Popular Alternatives

Popular Alternatives

Operative.One Reviews & Ratings

Operative.One

Operative