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What is Oplytic?

We concentrate on performance-driven campaigns that aim to attract a substantial number of high-quality users. Our placements are designed to be direct, uncomplicated, and secure for your brand's reputation. Payment is only required when users complete the intended action, ensuring that our partners receive compensation for their contributions. We employ both our own and third-party techniques to safeguard against fraudulent activities. By leveraging our meticulously chosen publishing partners, you can optimize your potential for success. Oplytic is dedicated to delivering a high return on investment while effectively reducing risk, seamlessly integrating with your current affiliate network and partners, and linking to your mobile and web analytics platforms as well as your CRM for a thorough measurement overview. Furthermore, Oplytic provides precise tracking and deep linking tailored specifically for mobile app marketing initiatives. When you are ready to elevate your app user acquisition tactics and have an established affiliate marketing framework, Oplytic seamlessly bridges the gap between the two realms. Simply embed the Oplytic code, designate the destination for your conversion data, and your affiliate network can commence mobile app campaigns through your affiliates without altering your existing workflow or financial arrangements. This efficient method not only simplifies your operations but also paves the way for significant scaling of your marketing strategies. With Oplytic, you'll find it easier than ever to achieve your user acquisition goals while maintaining optimal efficiency.

What is CAKE?

Effective oversight of performance marketing in real-time is crucial. With CAKE's robust performance-marketing software, you gain visibility into your marketing initiatives and are equipped to make informed decisions that enhance your strategy. By accurately managing and evaluating partner performance, you can significantly improve your profit margins. Furthermore, the capability to gather, verify, and distribute leads instantaneously helps in maximizing profitability. The multitouch attribution feature enables you to assess the effectiveness of various channels and fine-tune your Return on Ad Spend (ROAS). Additionally, CAKE's Affiliate Marketing Solutions provide essential tools for the efficient management and analysis of your partner marketing program, ensuring you can boost performance and attract high-value partners. Meanwhile, CAKE's Lead Generation Solution efficiently captures and authenticates leads in real-time, while also measuring closed-loop performance to optimize your acquisition strategies for the best possible results. This comprehensive approach allows marketers to stay ahead in a competitive landscape.

Media

Media

Integrations Supported

Pepperjam

Integrations Supported

7shifts
Adobe Marketo Engage
Anura.io
CTM
Contact Cloud
Docyt
Flows
IPQS Device Fingerprinting
IPQualityScore
Invoca
PalDock
Publisher Discovery
Pushnami
QuickBooks Online
TUNE
Trackier

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Oplytic

Date Founded

2011

Company Location

United States

Company Website

www.oplytic.com

Company Facts

Organization Name

CAKE

Date Founded

2010

Company Location

United States

Company Website

www.getcake.com

Categories and Features

Affiliate

Not specified

Performance Marketing

Not specified

Categories and Features

Affiliate

Affiliate Management
Affiliate Tracking
Banner Management
Commission Management
Contest Management
Coupon Management
Email / Newsletter Communication
Fraud Detection
Multi-Language

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

eCommerce Analytics

Not specified

eCommerce Tools

Not specified

Lead Capture

Dashboard
Lead Distribution

Lead Generation

Lead Capture
Lead Database Integration

Lead Management

Campaign Management
Lead Capture
Source Tracking

Marketing Attribution

Attribution Modeling
Conversion Tracking
Cross-Channel Attribution
Multi-Touch Attribution
ROI Tracking

Performance Marketing

Not specified

Referral

Affiliate Marketing
Campaign Management
Contact Management
Lead Engagement
Referral Tracking
Rewards Management

Web Analytics

Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Multiple Site Management
Referral Source Tracking
Site Search Tracking
User Interaction Tracking

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