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What is Optable?

Optable offers an all-encompassing data clean room platform that streamlines activation processes. This cutting-edge technology equips both advertisers and publishers with the tools needed to securely plan, execute, and assess their advertising strategies. Marking a transformative shift in data collaboration with a strong emphasis on privacy, Optable allows clients to interact with their own customer base as well as partners, even those not on the platform. Through the utilization of Flash Nodes, users have the ability to invite external participants into a safeguarded environment. Moreover, Optable incorporates a decentralized identity infrastructure that aids in the development of private identity graphs, which are essential for creating tailored, permission-based data clean rooms that significantly minimize data transmission. Ensuring seamless integration with data warehouses and various clean rooms is crucial for its effectiveness. By harnessing open-source software, third-party platforms can adeptly align their data with that of Optable's clients and establish secure clean room functionalities customized to their specific requirements, thus improving the overall efficiency of data collaboration. This comprehensive strategy not only solidifies Optable's reputation but also positions it at the forefront of the dynamic and ever-changing realm of data privacy and collaboration, paving the way for future innovations in the industry.

What is LiveRamp Safe Haven?

LiveRamp's platform facilitates customizable and privacy-conscious collaboration both internally and with external partners, enhancing audience development, data activation, and the extraction of actionable insights. As the era of cookies comes to a close, it becomes crucial to build a new marketing framework for the next decade. Safe Haven not only protects your audience data investments but also opens up substantial collaborative possibilities, leading to a deeper and more refined understanding of your customers in a secure environment. By optimizing the value of your marketing data, Safe Haven provides access to over 600 seamless integrations, enabling connections with leading services for enriched audience insights, the generation of innovative measurement reports, or the initiation of partnerships aimed at creating advanced predictive models or micro-segments. This shift in focus from basic metrics like impressions and clicks to more impactful measures that resonate with the entire C-suite, including incrementality, closed-loop measurement, journey analytics, and revenue implications, ensures that your marketing initiatives remain both relevant and effective. Ultimately, this approach can revolutionize your organization's data-driven marketing tactics and cultivate a culture that prioritizes informed decision-making, paving the way for sustained growth and innovation.

Media

Media

Integrations Supported

Databricks
Google Ad Manager

Integrations Supported

Amazon Web Services (AWS)
Google Cloud Platform
LiveRamp
LiveRamp Clean Room
Snowflake

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Optable

Company Location

Canada

Company Website

www.optable.co

Company Facts

Organization Name

LiveRamp

Date Founded

2011

Company Location

United States

Company Website

liveramp.uk/data-collaboration/

Categories and Features

Data Clean Room

Not specified

Data Collaboration

Not specified

Marketing Analytics

Not specified

Categories and Features

Data Collaboration

Not specified

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