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What is Optacy?

Optacy (formerly CCPA Toll Free) is a turnkey, lightweight privacy compliance platform designed primarily for businesses needing fast regulatory fulfillment across CCPA/CPRA, GDPR, and emerging US state privacy laws and other global privacy laws. We offer an out-of-the-box intake infrastructure featuring a shared toll-free hotline (1-866-I-OPT-OUT), dedicated toll-free numbers, interactive webforms, and an AI conversational agent that transcribes and classifies voice requests automatically. Centralized within a single dashboard, the platform tracks incoming Data Subject Access Requests (DSARs), manages compliance countdown deadlines, and maintains a complete, automated audit trail for legal verification. Beyond basic intake, Optacy provides geo-targeted cookie consent banners with automatic script blocking, full IAB TCF framework integration, and automated web scanning to identify active tracking scripts. The software supports multi-brand management and offers developer tools—including APIs, webhooks, and direct Slack integrations—to automate backend deletion workflows and sync data across internal systems. Its flexible pricing structure ranges from a $59/month SMB package for basic hotline and webform intake up to custom enterprise tiers that include integrations, SSO, and high-volume request handling. By bundling phone intake, web forms, tracking, and cookie management into one low-maintenance software suite, Optacy acts as a cost-effective alternative to heavy enterprise consent tools. Companies frequently adopt it to instantly satisfy legal mandates—such as California’s explicit statutory requirement for a toll-free phone number—without needing to spend time or developer resources building internal privacy intake workflows from scratch.

What is AdOpt?

AdOpt serves as a robust platform for managing consent and cookie banners, specifically designed to assist websites in adhering to critical privacy regulations like GDPR, CCPA, and LGPD by effectively handling visitor consent, blocking non-essential scripts until approval is obtained, and meticulously tracking each user's preferences. This versatile tool features a cookie banner that not only detects language automatically but is also customizable in terms of its position and appearance, proactively prevents the execution of third-party tags, and operates seamlessly across multiple URLs to ensure that consent choices are acknowledged across various domains. Furthermore, AdOpt provides a generator for Privacy, Cookie, and Terms of Use policies, along with a centralized dashboard that allows users to track important consent metrics, such as opt-in and opt-out rates. It boasts a secure backend dedicated to the storage of consent data and offers APIs and webhooks for smooth integration with CRM or tag management systems. Teams can effortlessly create organizations and collaborative workspaces to manage numerous websites, define specific permissions, categorize and filter consent records, and easily import or export data in CSV format, which greatly enhances overall operational management. In addition to these features, AdOpt also prioritizes user experience by ensuring that businesses can maintain compliance and build user trust through transparent consent management practices, thus fostering a more responsible digital environment.

Media

Media

Integrations Supported

Google Sheets
Microsoft Excel
Okta
WordPress
Zapier

Integrations Supported

Google Sheets
Microsoft Excel
Okta
WordPress
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

$59
We offer a free trial as well as monthly and annual subscriptions.
Free Version
Free Trial Offered?

Pricing Information

$12 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Privacy Toll Free, LLC

Date Founded

2019

Company Location

United States

Company Website

optacy.com

Company Facts

Organization Name

AdOpt

Date Founded

2021

Company Location

United States

Company Website

goadopt.io

Categories and Features

Data Privacy Management

Access Control
CCPA Compliance
Consent Management
Data Mapping
GDPR Compliance
Incident Management
PIA / DPIA
Policy Management
Risk Management
Sensitive Data Identification

Categories and Features

Consent Management Platforms

Additional Users / Permissions
Automatic Cookie-Blocking
CCPA Compliance
CMS Integration
Cookie Crawling
Design/Branding Customization
Fingerprinting
GDPR Compliance
IAB Compliance
Reporting / Analytics
Responsive Design
Subdomains Compatibility
Tag Manager Integration
Whitelabel Solution

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