What is Optacy?

Optacy (formerly CCPA Toll Free) is a turnkey, lightweight privacy compliance platform designed primarily for businesses needing fast regulatory fulfillment across CCPA/CPRA, GDPR, and emerging US state privacy laws and other global privacy laws. We offer an out-of-the-box intake infrastructure featuring a shared toll-free hotline (1-866-I-OPT-OUT), dedicated toll-free numbers, interactive webforms, and an AI conversational agent that transcribes and classifies voice requests automatically. Centralized within a single dashboard, the platform tracks incoming Data Subject Access Requests (DSARs), manages compliance countdown deadlines, and maintains a complete, automated audit trail for legal verification.

Beyond basic intake, Optacy provides geo-targeted cookie consent banners with automatic script blocking, full IAB TCF framework integration, and automated web scanning to identify active tracking scripts. The software supports multi-brand management and offers developer tools—including APIs, webhooks, and direct Slack integrations—to automate backend deletion workflows and sync data across internal systems.

Its flexible pricing structure ranges from a $59/month SMB package for basic hotline and webform intake up to custom enterprise tiers that include integrations, SSO, and high-volume request handling. By bundling phone intake, web forms, tracking, and cookie management into one low-maintenance software suite, Optacy acts as a cost-effective alternative to heavy enterprise consent tools. Companies frequently adopt it to instantly satisfy legal mandates—such as California’s explicit statutory requirement for a toll-free phone number—without needing to spend time or developer resources building internal privacy intake workflows from scratch.

Pricing

Price Starts At:
$59
Price Overview:
We offer a free trial as well as monthly and annual subscriptions.
Free Trial Offered?:
Yes

Screenshots and Video

Company Facts

Company Name:
Privacy Toll Free, LLC
Date Founded:
2019
Company Location:
United States
Company Website:
optacy.com
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Product Details

Deployment
SaaS
Windows
Mac
iPhone
iPad
Android
Training Options
Documentation Hub
Online Training
Webinars
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Optacy Categories and Features

Data Privacy Management Software

Access Control
CCPA Compliance
Consent Management
Data Mapping
GDPR Compliance
Incident Management
PIA / DPIA
Policy Management
Risk Management
Sensitive Data Identification

More Optacy Categories

Optacy Customer Reviews

Write a Review
  • Reviewer Name: A Verified Reviewer
    Position: VP of operations
    Has used product for: Less than 6 months
    Uses the product: Monthly
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Easy to get a toll-free number for CCPA

    Date: Nov 10 2021
    Summary

    I signed up, and got a toll-free number. Then I chatted with support and got an answer immediately that confirmed how to comply with CCPA.

    Positive

    I signed up and got a toll-free number that I added to my privacy policy. It was very easy to use with clear steps to install it and good support.

    Negative

    Nothing really. It's legitimate service with people that answer on chat.

    Read More...
  • Reviewer Name: William H.
    Position: CEO
    Has used product for: Less than 6 months
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Addresses a real need with ease.

    Date: Nov 26 2019
    Summary

    I'd say it's a no brainer if you don't already have a call center. You need to comply with the law, and this solution checks the box for a very fair price.

    Positive

    Self-service signup, no pressured sales, and support by knowledgable people when I wanted it. The CCPATollFree.com team definitely went the extra mile in helping me get set up, including an integration with my customer ticketing system (Jira).

    Negative

    Some additional features would be ideal. For example, all back-end dashboard users currently have the ability to invite new users. It would be nice to limit that to admins only.

    Read More...
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