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What is Optily?

A revolutionary advancement in the way Shopify handles digital advertising budgets is about to unfold. We invite you to be among the pioneers who will interact with our innovative solution, as Optily integrates your Facebook and Google Ads, Analytics, and soon, your Shopify sales data to optimize ad effectiveness. By enrolling in our early access program today, you will not only receive a free ad strategy consultation but also gain access to a range of exclusive benefits. We are thrilled to share that the launch of the Shopify Connect app is just around the corner, offering enticing incentives for Shopify merchants who act swiftly. This unique advertising expenditure solution connects Shopify with leading data platforms, making it unparalleled in the market. Tailored specifically for Shopify store owners, Optily empowers you to oversee your Meta for Business advertising budgets across multiple channels, including Facebook, Instagram, Messenger, and Audience Network. Additionally, Optily harnesses the power of Google Analytics to deliver more accurate campaign budget recommendations and enables the setting of GA-based objectives, ensuring a thorough strategy for achieving digital advertising success. Seize this chance to transform your ad management approach and propel your business forward into a new realm of opportunity.

What is Link in Bio?

Elevate your Instagram approach by incorporating a link in your bio and tagging products within your posts, effectively converting your feed into an engaging and optimized landing page. By adding links, you'll unlock valuable metrics such as clicks, pageviews, and revenue generated from individual posts. Furthermore, you can include several links in your Instagram bio, guiding followers to specific articles, websites, videos, and other content. This functionality not only allows for multiple links in a single post but also enhances accessibility for your audience as they navigate your feed. Craft a shoppable experience that transforms your followers into buyers through a mobile-friendly landing page. If you run a Shopify store, product tagging in your posts enables you to monitor sales data directly tied to your Instagram activity. Even without Shopify, you can still connect your posts to product pages, giving you the ability to track the traffic and revenue generated from each post. Harness tools such as Later to analyze revenue and sales figures from your Shopify store, while using Google Analytics to effectively gauge your broader business goals. By implementing these strategies, you'll not only optimize your Instagram presence but also significantly increase traffic to your offerings, ultimately boosting your overall success. Moreover, consistently refining your content and engagement will further enhance your connection with your audience and drive continued growth.

Media

Media

Integrations Supported

Google Analytics
Instagram
Shopify
Facebook
Facebook Ads
Facebook Messenger
Google Ads
Koji
Later Social
Meta Ads
Meta Audience Network
TikTok
YouTube

Integrations Supported

Google Analytics
Instagram
Shopify
Facebook
Facebook Ads
Facebook Messenger
Google Ads
Koji
Later Social
Meta Ads
Meta Audience Network
TikTok
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Optily

Company Location

United States

Company Website

www.optily.com

Company Facts

Organization Name

Later

Date Founded

2014

Company Location

Canada

Company Website

later.com/link-in-bio/

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Spend Management

Approval Workflow
Budgeting / Forecasting
Expense Tracking
Multi-Currency
Prepaid Cards
Procurement Management
Receipt Management
Spend Analysis
Spend Control
Supplier Management

Categories and Features

Link Management Tools

Backlink Management
Brand Control
Broken Link Discovery
Campaign Management
Channel Attribution
Competitor Analysis
Link Analytics
Partner Management
Ranking Monitoring
Retargeting
URL Shortener

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