Optimal Workshop vs. 20|20 Research

UserTesting is the industry’s premier human insight platform, designed to help enterprises capture genuine customer feedback and turn it into a competitive advantage. The platform boasts the strongest global participant network and uses AI-driven analytics to quickly transform raw feedback into actionable themes that impact marketing, product development, UX design, and customer experience. Enterprises leverage UserTesting to test messaging, creative concepts, product features, and digital experiences, enabling data-driven decisions that maximize marketing ROI and accelerate innovation cycles. UserTesting replaces costly and slow traditional research methods with instant, reliable insights while maintaining strict enterprise-grade compliance including SOC 2, GDPR, and HIPAA. Trusted by Fortune 500 companies like Walmart, Microsoft, Kimberly-Clark, and Wells Fargo, UserTesting drives significant improvements in revenue, customer loyalty, and operational efficiency. The platform supports teams of all sizes and provides expert services for onboarding and ongoing success. With real-time reporting and a flexible, scalable design, it fits seamlessly into existing workflows across research, product, marketing, and customer experience departments. UserTesting also hosts industry events and shares insights through its rich resource library, helping organizations stay at the forefront of customer-centric innovation. By putting the voice of real users at the core of business strategy, UserTesting helps enterprises reduce risk and build products and campaigns customers truly love. It is the go-to solution for any company aiming to be truly customer-first in today’s digital landscape.

Are you frustrated by bugs and subpar user experiences that continue to emerge despite thorough internal testing? Enhance the quality of your application with Testeum, a crowdtesting SaaS platform tailored for high-tech enterprises. Whether you're working on a mobile or web application, Testeum links you to a selective group of testers, chosen specifically based on your distinct requirements. Here’s how Testeum ensures you remain at the forefront: - Execute testing at any phase, from early prototypes to fully-developed applications. - Choose between our self-managed option or allow our skilled team to take charge of test strategy and execution. - Precisely identify your testing audience using various criteria, devices, and settings. - Initiate functional or UX testing campaigns in mere minutes with a straightforward setup. - Gain immediate feedback as soon as your campaign launches. - Acquire actionable insights within hours instead of waiting days. - Effortlessly connect testing results with your preferred bug-tracking or automation platforms. - Obtain comprehensive reports that reflect your users' actual expectations. Testeum is designed to be agile-friendly and remarkably user-friendly. Stop making assumptions about what your users desire—gain clear insights and certainty about their needs. By leveraging Testeum, you can transform your app development process and ensure a superior user experience.

Dovetail is an AI-native platform designed to help organizations build better products through continuous, automated customer intelligence. It ingests and analyzes a wide range of qualitative data, including interview transcripts, support tickets, usability test results, survey responses, and document analysis, transforming them into rich, actionable insights at lightning speed. Dovetail’s AI-powered chat interface enables teams to ask questions and get instant, cited answers from customer data, fostering data-driven decision-making. The platform integrates smoothly with collaboration tools like Slack and Microsoft Teams, ensuring that customer feedback is woven into everyday workflows. It also includes a recruitment feature, allowing teams to find and manage research participants from a pool of over 3 million verified consumers and professionals. Trusted by some of the world’s most innovative companies including Amazon, Atlassian, and Okta, Dovetail has proven ROI benefits—delivering over 200% return with payback in under six months. The platform supports a variety of roles such as product managers, UX researchers, designers, marketers, and customer success teams, making it versatile for enterprise-wide adoption. Dovetail continuously organizes feedback from disparate channels, alerts teams to emerging themes, and tracks trends over time, helping businesses stay close to their customers’ needs. Its enterprise-grade security and compliance features ensure data privacy and reliability. By simplifying the process of capturing and analyzing customer intelligence, Dovetail accelerates innovation and drives superior user experiences.

Global App Testing (GAT) offers technology teams the opportunity to conduct tests across more than 189 countries, utilizing a network of over 60,000 skilled testers who operate on authentic devices and within genuine environments. By utilizing the GAT platform, you can enhance your testing procedures and boost the quality and speed of your releases while simultaneously improving budget efficiency, as the platform is designed to integrate smoothly with your current DevOps or CI/CD systems. Whether your needs involve continuous QA support or managing fluctuations in your release schedules, GAT’s integration-centric strategy allows you to oversee your entire testing process, from initiating tests to analyzing results, all without departing from your usual tools like Github, Jira, or Testrail. Our comprehensive platform supports both unscripted exploratory testing and scripted functional test case execution, seamlessly integrating into your CI/CD and SDLC workflows, thus aligning perfectly with your automation testing solutions. Results are delivered in real time, with initial feedback available in as little as 15 minutes, followed by a detailed bug report within a few hours, facilitating rapid responses to critical issues and edge cases, which ultimately leads to a more efficient development cycle. This approach not only streamlines your testing efforts but also aligns with your overall project goals, ensuring that you remain agile in a fast-paced technological landscape.

Warehouse-Native Customer Journey Analytics—No Black Boxes. Total Transparency. Kubit is the leading customer journey analytics platform, purpose-built for product, data, and marketing teams that need self-service insights, real-time data visibility, and complete control—without engineering bottlenecks or vendor lock-in. Unlike legacy analytics solutions, Kubit is natively integrated with your cloud data warehouse (Snowflake, BigQuery, Databricks), so you can analyze customer behavior and user journeys directly at the source. No data exports. No hidden models. No black-box limitations. With out-of-the-box capabilities for funnel analysis, retention metrics, user pathing, and cohort analysis, Kubit delivers actionable insights across the full customer lifecycle. Layer in real-time anomaly detection and exploratory analytics to move faster, optimize performance, and drive user engagement. Leading brands like Paramount, TelevisaUnivision, and Miro rely on Kubit for its flexibility, enterprise-grade governance, and best-in-class customer support. See why Kubit is redefining customer journey analytics at kubit.ai

DashboardFox is a powerful tool for business users, providing features like dashboards, interactive visualizations, codeless reporting, data security, mobile access, and scheduled reports. Unlike many other software options, DashboardFox operates on a one-time payment model, allowing users to purchase the software outright without the burden of ongoing subscription fees. It can be conveniently installed on your own server, ensuring that your data remains secure behind your firewall, while also offering managed hosting for those interested in Cloud BI—maintaining your ownership of data and licenses. With DashboardFox, users can easily interact with live data visualizations and create new reports without needing any technical expertise, thanks to its intuitive codeless builder. This makes it a compelling alternative to popular platforms like Tableau, Sisense, Looker, Domo, Qlik, and Crystal Reports, providing similar functionalities with added advantages. Whether you are a small business or a large enterprise, DashboardFox adapts to your needs, making data handling more efficient and accessible for everyone involved.

senseIP is a revolutionary AI-based platform designed to simplify patent research, drafting, filing, and management. It empowers inventors—whether individuals, startups, or corporations—to file robust patents with ease and at a fraction of the cost of traditional legal services. Using AI trained on over 100 million patents, senseIP offers efficient prior art searches, error-free drafting, and quick filing, providing a seamless process from idea to intellectual property protection. With senseIP, inventors can complete the entire patent process for a flat fee, saving significant time and money.

Revolutionizing the recruitment landscape, our AI-driven platform employs simulations to showcase candidates' abilities in realistic scenarios prior to their hiring. By eliminating the reliance on artificial intelligence-generated resumes and rehearsed answers, our solution enables businesses to accurately assess genuine skills in action. Prominent organizations such as Bloomberg and McKinsey leverage our targeted job simulations and skill evaluations, achieving a remarkable 50% reduction in screening time while enhancing the quality of their hires. Key Features: - Realistic job simulations that reflect actual job scenarios - AI-enabled verification of both technical and interpersonal skills - Automated processes for early identification of top talent - Effortless integration with applicant tracking systems - Interview guides tailored to performance metrics - Comprehensive insights and analytics on candidates - An impartial evaluation method that minimizes bias The outcomes are impressive, with a 74% decrease in hiring expenses, a 50% acceleration in the recruitment timeline, and a tenfold increase in the rate of candidate conversions, demonstrating the effectiveness of our approach.

StarTree Cloud functions as a fully-managed platform for real-time analytics, optimized for online analytical processing (OLAP) with exceptional speed and scalability tailored for user-facing applications. Leveraging the capabilities of Apache Pinot, it offers enterprise-level reliability along with advanced features such as tiered storage, scalable upserts, and a variety of additional indexes and connectors. The platform seamlessly integrates with transactional databases and event streaming technologies, enabling the ingestion of millions of events per second while indexing them for rapid query performance. Available on popular public clouds or for private SaaS deployment, StarTree Cloud caters to diverse organizational needs. Included within StarTree Cloud is the StarTree Data Manager, which facilitates the ingestion of data from both real-time sources—such as Amazon Kinesis, Apache Kafka, Apache Pulsar, or Redpanda—and batch data sources like Snowflake, Delta Lake, Google BigQuery, or object storage solutions like Amazon S3, Apache Flink, Apache Hadoop, and Apache Spark. Moreover, the system is enhanced by StarTree ThirdEye, an anomaly detection feature that monitors vital business metrics, sends alerts, and supports real-time root-cause analysis, ensuring that organizations can respond swiftly to any emerging issues. This comprehensive suite of tools not only streamlines data management but also empowers organizations to maintain optimal performance and make informed decisions based on their analytics.

SurveyLegend represents a revolutionary approach to online surveys, offering an engaging, versatile, and visually appealing experience. We enable both individuals and businesses to design attractive, mobile-responsive surveys with ease. With your computer or tablet, you can effortlessly create impressive surveys, forms, polls, NPS customer satisfaction metrics, customer experience assessments, and employee satisfaction evaluations, all while incorporating attractive graphics that enhance the survey's appeal. The simple drag-and-drop feature allows users to assemble questionnaires without any hassle. Listening to customer feedback, gauging employee morale, enhancing client experiences, and fostering engagement among students and staff has never been more straightforward. Utilized by thousands worldwide, SurveyLegend counts notable organizations such as L'Oreal, Universal, Harvard, and Airbnb among its users, alongside various individuals and startups, illustrating its broad appeal and effectiveness in diverse settings.