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What is Optimal Workshop?

Optimal is a comprehensive user insights platform built for teams that care about creating better digital experiences through real feedback. It helps product managers, designers, UX researchers and marketers easily run user research and usability testing. Everything you need is in one place; Launch card sorts, tree tests, surveys, usability studies, or prototype evaluations in just a few clicks. Whether you're validating an idea or fine-tuning a live product, Optimal helps you learn fast and keep moving. What makes Optimal different is how simple it is to go from raw feedback to meaningful insights. With built-in participant recruitment, flexible study templates, and AI to speed up analysis, teams don’t just get data – they get clarity. Insights are easy to share, easy to act on, and made for cross-functional decision-making. Optimal is used by global teams at companies like LEGO, Apple, and Workday to reduce development risk, remove friction from digital experiences, and make better decisions faster. If your organization values user-centered design, wants to scale research, or just needs to move quickly without sacrificing insight quality, Optimal is ready to help.

What is Conversion Crimes?

Retailers often grapple with the issue of declining sales, but the key to understanding the root causes lies in seeking insights from real customers who can identify specific problems. This crucial information can be obtained through the straightforward technique of observation, which is available to everyone. Our dedicated team of testing agents will visit your store, documenting their experiences by recording their screens and narrating their thoughts in real-time. Say farewell to uncertainty and trial-and-error methods! By leveraging data collected from actual users, you can identify the pain points that contribute to lost sales. While their honest feedback may be challenging to digest, it provides critical insights that can drive improvement. These genuine users will thoroughly analyze your store, revealing moments of confusion, frustration, or disorientation that highlight significant obstacles in their shopping experience. After their session, we will provide you with the recorded footage, enabling you to fully understand their perspective. By pinpointing and addressing these challenges, you can refine the purchasing process, which in turn can enhance your conversion rates and boost profitability. Acting on this feedback not only elevates the user experience but also has the potential to make a remarkable difference in your overall financial success. Therefore, embracing customer insights is not just beneficial—it's essential for thriving in a competitive retail environment.

Media

Media

Integrations Supported

Cint
Figma
Lovable
PureSpectrum
Respondent
User Interviews

Integrations Supported

Cint
Figma
Lovable
PureSpectrum
Respondent
User Interviews

API Availability

Has API

API Availability

Has API

Pricing Information

$199/month
Free Trial Offered?
Free Version

Pricing Information

$10 per test
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Optimal

Date Founded

2007

Company Location

New Zealand

Company Website

www.optimalworkshop.com

Company Facts

Organization Name

Conversion Crimes

Company Website

conversioncrimes.com

Categories and Features

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Usability Testing

A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription

Categories and Features

Usability Testing

A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription

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