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What is Optimal Workshop?
Optimal is a comprehensive user insights platform built for teams that care about creating better digital experiences through real feedback. It helps product managers, designers, UX researchers and marketers easily run user research and usability testing.
Everything you need is in one place; Launch card sorts, tree tests, surveys, usability studies, or prototype evaluations in just a few clicks. Whether you're validating an idea or fine-tuning a live product, Optimal helps you learn fast and keep moving.
What makes Optimal different is how simple it is to go from raw feedback to meaningful insights. With built-in participant recruitment, flexible study templates, and AI to speed up analysis, teams don’t just get data – they get clarity. Insights are easy to share, easy to act on, and made for cross-functional decision-making.
Optimal is used by global teams at companies like LEGO, Apple, and Workday to reduce development risk, remove friction from digital experiences, and make better decisions faster.
If your organization values user-centered design, wants to scale research, or just needs to move quickly without sacrificing insight quality, Optimal is ready to help.
What is Kaption?
Kaption emerges as the leading analytics and feedback platform powered by artificial intelligence, specifically tailored for digital marketers.
Acquire the essential insights needed to elevate your online presence and advance your business objectives. By eliminating uncertainty, you can gain clarity on user behavior and refine your strategies more swiftly. Understanding how users perceive your offerings is one of the most impactful ways to engage your audience. Have you thought about the navigation experience on your website? With Kaption, you can chart the user journey and pinpoint any hurdles they might encounter along the way. The road to success is built on reliable data; without it, your efforts may rely on chance or missteps. Focus your attention on efficient conversion tactics and monitoring techniques. Utilize complimentary heatmap analytics to scrutinize user interactions with every aspect of your site and how it influences their decisions. Identify where users struggle, enhance your conversion rates, and address product challenges more rapidly through insightful metadata analysis. By leveraging these tools, you can ensure that your marketing initiatives are not only well-informed but also highly effective, ultimately leading to sustained business growth.
Integrations Supported
Big Cartel
Cint
ClickFunnels
Drupal
Elementor
Figma
GoDaddy
Instapage
Jimdo
Lovable
Integrations Supported
Big Cartel
Cint
ClickFunnels
Drupal
Elementor
Figma
GoDaddy
Instapage
Jimdo
Lovable
API Availability
Has API
API Availability
Has API
Pricing Information
$199/month
Free Trial Offered?
Free Version
Pricing Information
$25 per month
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Optimal
Date Founded
2007
Company Location
New Zealand
Company Website
www.optimalworkshop.com
Company Facts
Organization Name
Kaption.co
Date Founded
2020
Company Location
United States
Company Website
www.kaption.co
Categories and Features
Heatmap
Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics
Usability Testing
A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription
Categories and Features
AB Testing
Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor
Customer Experience
Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis
Heatmap
Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics
Session Replay
Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation
Website Optimization Tools
Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts