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What is Optimal Workshop?

Optimal is a comprehensive user insights platform built for teams that care about creating better digital experiences through real feedback. It helps product managers, designers, UX researchers and marketers easily run user research and usability testing. Everything you need is in one place; Launch card sorts, tree tests, surveys, usability studies, or prototype evaluations in just a few clicks. Whether you're validating an idea or fine-tuning a live product, Optimal helps you learn fast and keep moving. What makes Optimal different is how simple it is to go from raw feedback to meaningful insights. With built-in participant recruitment, flexible study templates, and AI to speed up analysis, teams don’t just get data – they get clarity. Insights are easy to share, easy to act on, and made for cross-functional decision-making. Optimal is used by global teams at companies like LEGO, Apple, and Workday to reduce development risk, remove friction from digital experiences, and make better decisions faster. If your organization values user-centered design, wants to scale research, or just needs to move quickly without sacrificing insight quality, Optimal is ready to help.

What is Keplar?

Keplar creates dynamic models of your ideal clients by utilizing both influencer audiences and proprietary data. Instead of relying on assumptions, you can now implement creative content more swiftly than ever, achieving the operational efficiency of a large enterprise while moving at the speed of a startup. This shift allows nimble marketing teams to transform into creative powerhouses fueled by customer insights. You can generate text, imagery, and video assets that truly resonate with your audience, all while integrating simulated feedback to boost relevance. Additionally, you can perform comprehensive testing of various ideas through simulated A/B tests, TURF tests, and in-depth analyses. Discover new audiences, influencers, and go-to-market strategies that can greatly enhance your product's reach. By examining current, aspirational, and competitor demographics, you can design offerings that are more tailored and unique. With the many challenges facing marketing resources, Keplar optimizes your strategies, enabling you to focus on cultivating a brand that differentiates itself in the market. Our partnerships with leading consumer brands highlight the critical role of incorporating customer feedback into the innovation process, making their insights a key part of future developments. This approach not only boosts marketing effectiveness but also strengthens connections with consumers, ultimately leading to a more engaged audience. The result is a more agile marketing strategy that empowers businesses to adapt and thrive in a rapidly changing landscape.