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What is Optimizely Opal?

The Optimizely Opal platform seamlessly incorporates advanced artificial intelligence into its Digital Experience Platform, enabling teams to craft, refine, and customize digital interactions while minimizing manual efforts and enhancing strategic capabilities; at the heart of this innovation is Optimizely Opal, an AI-powered orchestration and support system that collects contextual information from diverse sources within Optimizely One and executes tasks within workflows rather than just offering textual responses, which empowers teams to plan campaigns, generate content, brainstorm experimental concepts, assess results, and make well-informed optimization decisions utilizing branded, context-aware AI agents. This AI functionality spans a broad spectrum of areas, including content management, personalization, experimentation, analytics, and audience segmentation, allowing it to recommend and autonomously create variations for experiments and testing strategies, distill results into actionable insights, tailor digital content and messaging, and steer personalization initiatives based on real-time customer behaviors and preferences. Furthermore, the platform’s powerful AI features not only streamline the workflow for teams but also foster more meaningful and impactful customer interactions, ultimately enhancing overall user engagement and satisfaction. As a result, organizations leveraging the Optimizely Opal platform can expect to see improved performance in their digital marketing efforts.

What is Opal?

Opal represents an advanced security solution tailored to assist organizations in adopting least privilege principles, while also providing new techniques for boosting team productivity. We promote a decentralized and self-service approach to access, integrating effortlessly with the technologies already employed by your team. By removing bottlenecks, we enable teams to delegate access requests to those with the most pertinent knowledge, leading to faster and more informed decision-making. With the help of intelligent automation, Opal manages the entire access workflow—granting permissions at critical moments, sending automated reminders, and revoking access when it is no longer needed. Transparency is vital; having clear visibility into who approves access, who possesses permissions, the status of requests, and other essential information is crucial to prevent the misunderstandings that often arise from poor communication. Many organizations tend to grant excessive access through a broad approach that lacks accuracy and usually remains in place indefinitely. Furthermore, numerous companies still depend on outdated and inconsistent strategies to oversee just-in-time access, which can obstruct operational efficiency. By refining this process, Opal not only enhances security but also empowers teams to perform their tasks more effectively, ultimately leading to a more agile and responsive organizational environment. With Opal, businesses can achieve a balance between stringent security measures and the need for efficient workflows.

Media

Media

Integrations Supported

Amazon Aurora
Amazon EKS
Amazon Redshift
Amazon Web Services (AWS)
Apple Mail
Gmail
Google Compute Engine
Google Workspace
Jira
Kixie PowerCall & SMS
Kubernetes
MariaDB
MongoDB
MySQL
Okta
Opsgenie
PagerDuty
PostgreSQL
Tarsal
Workday Extend

Integrations Supported

Amazon Aurora
Amazon EKS
Amazon Redshift
Amazon Web Services (AWS)
Apple Mail
Gmail
Google Compute Engine
Google Workspace
Jira
Kixie PowerCall & SMS
Kubernetes
MariaDB
MongoDB
MySQL
Okta
Opsgenie
PagerDuty
PostgreSQL
Tarsal
Workday Extend

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Optimizely

Company Location

United States

Company Website

www.optimizely.com/ai/

Company Facts

Organization Name

Opal

Company Location

United States

Company Website

opal.dev/

Categories and Features

Categories and Features

Privileged Access Management

Application Access Control
Behavioral Analytics
Credential Management
Endpoint Management
For MSPs
Granular Access Controls
Least Privilege
Multifactor Authentication
Password Management
Policy Management
Remote Access Management
Threat Intelligence
User Activity Monitoring

User Provisioning and Governance

Access Governance
Access Verification Workflow
Audits / Reports
Automatic Provisioning / Deprovisioning
Delegated Access Authorization
Identity Synchronization
Lifecycle Management
Multi-Factor Authentication (MFA)
Password Management
Policy Enforcement
Single Sign-On (SSO)
User Self-Service

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