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What is Optimo Analytics?

Easily integrate your advertising spend, CRM systems, and subscription information into Google Analytics for streamlined access. Enhance your insights by visualizing external datasets and providing your team with consistent updates through Slack. Share reports with your team directly via Slack, leveraging data from your Google Analytics, Facebook, or Instagram accounts. Our platform also enables automatic audits and continuous monitoring of your Google Analytics views through daily testing features. We focus on seamlessly integrating and automating all key platforms that our users depend on, ensuring a hassle-free setup experience. Our pricing structure is adaptable, allowing you to scale as needed and pay only for the services you require. Keep your team informed with regularly delivered reports through Slack while effortlessly importing your expenses and other critical data into Google Analytics. Ongoing audits and monitoring of your Google Analytics properties help maintain data accuracy and reliability, ensuring your data management practices are top-notch. This comprehensive approach empowers your business to make data-driven decisions with confidence.

What is EasyAutoTagging?

Combine the pricing of Facebook Ads with the conversion metrics from Google Analytics to enable detailed analysis focused on performance-driven conversions within the platform. By utilizing Dynamic UTM Profiles, you can significantly improve your capability to track performance. Analyze CPA and ROAS for conversions filtered by the {{site_source_name}} and {{placement}} segments in Google Analytics for more specific insights. The automated import feature for cost data integrates seamlessly with session and conversion metrics, allowing for accurate calculations of Facebook Ads CPA and ROAS within Google Analytics. You have the option to mix static and dynamic values or combine several fields to tailor your configuration according to your needs. Tagging Facebook Ads with UTMs can be automated, and cost information can be imported into Google Analytics directly, or you may choose to use Profiles dedicated to UTM tagging. UTM Profiles play a crucial role in the process of importing cost data, which is essential for evaluating CPA and ROAS within Google Analytics. When your cost data adheres to your personalized UTM guidelines, it integrates well with session and conversion metrics, offering a thorough overview of your advertising effectiveness. This comprehensive strategy not only provides essential insights but also empowers you to refine your advertising strategies and enhance your overall returns. Ultimately, this integration leads to a more informed decision-making process in your marketing campaigns.

Media

Media

Integrations Supported

Facebook
Google Analytics
LinkedIn
Salesforce
Slack
Stripe
X (Twitter)

Integrations Supported

Facebook
Google Analytics
LinkedIn
Salesforce
Slack
Stripe
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

$2 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Optimo Analytics

Company Location

United States

Company Website

optimoanalytics.com

Company Facts

Organization Name

EasyAutoTagging

Company Location

United States

Company Website

easyautotagging.com

Categories and Features

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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