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What is Optimove?
                Optimove stands out as a leading Relationship Marketing Hub, enabling CRM marketers to effectively handle extensive customer-focused journeys. It autonomously identifies chances for customer engagement while coordinating continuously improving customer experiences. Furthermore, it provides precise measurements of the additional impact of various marketing activities. By leveraging Optimove, notable brands such as Penn National, JD Sports, and Dollar Shave Club have successfully enhanced customer loyalty, retention rates, and overall lifetime value. With its innovative approach, Optimove is transforming the way businesses connect with their customers.
            
        
            What is Insider?
                Meet Insider stands out as the pioneering integrated Growth Management Platform (GMP), encompassing an extensive array of features that span the entire sales funnel, including Acquisition, Activation, Retention, and Revenue. Additionally, it harnesses the power of real-time predictive segmentation, utilizing advanced AI and machine learning technologies. The platform is constructed on a unified data layer, ensuring effortless implementation. By simplifying the complexities of digital marketing, GMP empowers marketers to foster growth and enhance brand loyalty effectively. Its user-friendly and intuitive interface allows marketers to concentrate on their core tasks without the burden of technological challenges. Furthermore, GMP enhances user engagement through active communication tools such as tooltips, toasters, and pop-ups, which facilitate quicker operations and a more streamlined experience. This innovative approach not only boosts productivity but also creates a dynamic environment for marketers to thrive.
            
        
            Integrations Supported
            
                
    3radical Voco
            
            
        
        
    
        
        
            
                
    Airship
            
            
        
        
    
        
        
            
                
    Attentive
            
            
        
        
    
        
        
            
                
    B2Metric
            
            
        
        
    
        
        
            
                
    Confiant
            
            
        
        
    
        
        
            
                
    Extole
            
            
        
        
    
        
        
            
                
    Facebook Messenger
            
            
        
        
    
        
        
            
                
    Kleene
            
            
        
        
    
        
        
            
                
    Marketo
            
            
        
        
    
        
        
            
                
    Peaka
            
            
        
        
    
                
                    
    
        
        
        
    
        
        
        
    
        
        
        
    
                
            Integrations Supported
            
                
    3radical Voco
            
            
        
        
    
        
        
            
                
    Airship
            
            
        
        
    
        
        
            
                
    Attentive
            
            
        
        
    
        
        
            
                
    B2Metric
            
            
        
        
    
        
        
            
                
    Confiant
            
            
        
        
    
        
        
            
                
    Extole
            
            
        
        
    
        
        
            
                
    Facebook Messenger
            
            
        
        
    
        
        
            
                
    Kleene
            
            
        
        
    
        
        
            
                
    Marketo
            
            
        
        
    
        
        
            
                
    Peaka
            
            
        
        
    
                
                    
    
        
        
        
    
        
        
        
    
        
        
        
    
                
            API Availability
            
                Has API
            
            
        
        
    
                API Availability
            
                Has API
            
            
        
        
    
                Pricing Information
        Pricing not provided.
        
        
    
    
    
        
        
            
                Free Trial Offered?
            
            
        
        
    
        
        
            
                Free Version
            
            
        
        
    
            Pricing Information
        Pricing not provided.
        
        
    
    
    
        
        
            
                Free Trial Offered?
            
            
        
        
    
        
        
            
                Free Version
            
            
        
        
    
            Supported Platforms
            
                SaaS
            
            
        
        
    
        
        
            
                Android
            
            
        
        
    
        
        
            
                iPhone
            
            
        
        
    
        
        
            
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                On-Prem
            
            
        
        
    
        
        
            
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                Linux
            
            
        
        
    
                Supported Platforms
            
                SaaS
            
            
        
        
    
        
        
            
                Android
            
            
        
        
    
        
        
            
                iPhone
            
            
        
        
    
        
        
            
                iPad
            
            
        
        
    
        
        
            
                Windows
            
            
        
        
    
        
        
            
                Mac
            
            
        
        
    
        
        
            
                On-Prem
            
            
        
        
    
        
        
            
                Chromebook
            
            
        
        
    
        
        
            
                Linux
            
            
        
        
    
                Customer Service / Support
            
                Standard Support
            
            
        
        
    
        
        
            
                24 Hour Support
            
            
        
        
    
        
        
            
                Web-Based Support
            
            
        
        
    
                Customer Service / Support
            
                Standard Support
            
            
        
        
    
        
        
            
                24 Hour Support
            
            
        
        
    
        
        
            
                Web-Based Support
            
            
        
        
    
                Training Options
            
                Documentation Hub
            
            
        
        
    
        
        
            
                Webinars
            
            
        
        
    
        
        
            
                Online Training
            
            
        
        
    
        
        
            
                On-Site Training
            
            
        
        
    
                Training Options
            
                Documentation Hub
            
            
        
        
    
        
        
            
                Webinars
            
            
        
        
    
        
        
            
                Online Training
            
            
        
        
    
        
        
            
                On-Site Training
            
            
        
        
    
                Company Facts
Organization Name
Optimove
Date Founded
2009
Company Location
United States, England, Israel, Singapore
Company Website
www.optimove.com
Company Facts
Organization Name
Insider
Date Founded
2012
Company Location
United Kingdom
Company Website
useinsider.com
Categories and Features
Campaign Management
                                        Channel Management
                                        
                                    
                                    
                                    
                                        Contact Database
                                        
                                    
                                    
                                    
                                        Email Marketing
                                        
                                    
                                    
                                    
                                        Event Triggered Actions
                                        
                                    
                                    
                                    
                                        Lead Management
                                        
                                    
                                    
                                    
                                        Multi-Campaign
                                        
                                    
                            
                        Customer Data Platforms (CDP)
                                        Behavioral Analytics
                                        
                                    
                                    
                                    
                                        Campaign Management
                                        
                                    
                                    
                                    
                                        Customer Profiles
                                        
                                    
                                    
                                    
                                        Customer Segmentation
                                        
                                    
                                    
                                    
                                        Data Integration
                                        
                                    
                                    
                                    
                                        Data Matching
                                        
                                    
                                    
                                    
                                        GDPR Compliance
                                        
                                    
                                    
                                    
                                        Personalization
                                        
                                    
                                    
                                    
                                        Predictive Modeling
                                        
                                    
                            
                        Customer Engagement
                                        Analytics
                                        
                                    
                                    
                                    
                                        Churn Management
                                        
                                    
                                    
                                    
                                        Communication Management
                                        
                                    
                                    
                                    
                                        Community Management
                                        
                                    
                                    
                                    
                                        Content Syndication
                                        
                                    
                                    
                                    
                                        Feedback Collection
                                        
                                    
                                    
                                    
                                        Gamification
                                        
                                    
                                    
                                    
                                        Live Chat
                                        
                                    
                                    
                                    
                                        Video Content
                                        
                                    
                            
                        Categories and Features
Customer Data Platforms (CDP)
                                        Behavioral Analytics
                                        
                                    
                                    
                                    
                                        Campaign Management
                                        
                                    
                                    
                                    
                                        Customer Profiles
                                        
                                    
                                    
                                    
                                        Customer Segmentation
                                        
                                    
                                    
                                    
                                        Data Integration
                                        
                                    
                                    
                                    
                                        Data Matching
                                        
                                    
                                    
                                    
                                        GDPR Compliance
                                        
                                    
                                    
                                    
                                        Personalization
                                        
                                    
                                    
                                    
                                        Predictive Modeling
                                        
                                    
                            
                        Customer Engagement
                                        Analytics
                                        
                                    
                                    
                                    
                                        Churn Management
                                        
                                    
                                    
                                    
                                        Communication Management
                                        
                                    
                                    
                                    
                                        Community Management
                                        
                                    
                                    
                                    
                                        Content Syndication
                                        
                                    
                                    
                                    
                                        Feedback Collection
                                        
                                    
                                    
                                    
                                        Gamification
                                        
                                    
                                    
                                    
                                        Live Chat
                                        
                                    
                                    
                                    
                                        Video Content
                                        
                                    
                            
                        Customer Journey Mapping Tools
                                        Action Management
                                        
                                    
                                    
                                    
                                        Attribution Modeling
                                        
                                    
                                    
                                    
                                        Behavioral Analytics
                                        
                                    
                                    
                                    
                                        Collaboration
                                        
                                    
                                    
                                    
                                        Customer Profiles
                                        
                                    
                                    
                                    
                                        Data Import / Export
                                        
                                    
                                    
                                    
                                        Predictive Analytics
                                        
                                    
                                    
                                    
                                        Surveys & Feedback
                                        
                                    
                                    
                                    
                                        Templates
                                        
                                    
                            
                        eCommerce Marketing
                                        AB Testing
                                        
                                    
                                    
                                    
                                        Abandoned Cart Email
                                        
                                    
                                    
                                    
                                        Analytics / ROI Tracking
                                        
                                    
                                    
                                    
                                        Customer Data Profiles
                                        
                                    
                                    
                                    
                                        Dynamic Content
                                        
                                    
                                    
                                    
                                        Email Marketing
                                        
                                    
                                    
                                    
                                        Email Personalization
                                        
                                    
                                    
                                    
                                        Facebook Ads
                                        
                                    
                                    
                                    
                                        Google Ads
                                        
                                    
                                    
                                    
                                        Product Recommendations
                                        
                                    
                                    
                                    
                                        Push Notifications
                                        
                                    
                                    
                                    
                                        Retargeting
                                        
                                    
                                    
                                    
                                        SMS Marketing
                                        
                                    
                                    
                                    
                                        Search Marketing
                                        
                                    
                                    
                                    
                                        Segmentation
                                        
                                    
                                    
                                    
                                        Signup Forms & Popups
                                        
                                    
                                    
                                    
                                        Social Marketing
                                        
                                    
                                    
                                    
                                        Triggered Emails
                                        
                                    
                                    
                                    
                                        Website Visitor Tracking
                                        
                                    
                            
                        eCommerce Personalization
                                        A/B Testing
                                        
                                    
                                    
                                    
                                        Abandoned Cart Email
                                        
                                    
                                    
                                    
                                        Dynamic Pricing
                                        
                                    
                                    
                                    
                                        Offers & Discounts Notifications
                                        
                                    
                                    
                                    
                                        Personalized Site Navigation
                                        
                                    
                                    
                                    
                                        Product Recommendations
                                        
                                    
                                    
                                    
                                        Reporting / Analytics
                                        
                                    
                                    
                                    
                                        Social Insights
                                        
                                    
                            
                        Marketing Automation
                                        A/B Testing
                                        
                                    
                                    
                                    
                                        Analytics / ROI Tracking
                                        
                                    
                                    
                                    
                                        Artificial Intelligence
                                        
                                    
                                    
                                    
                                        Content / Blogging Platform
                                        
                                    
                                    
                                    
                                        Customizable CTAs
                                        
                                    
                                    
                                    
                                        Drip Campaigns
                                        
                                    
                                    
                                    
                                        Dynamic Content
                                        
                                    
                                    
                                    
                                        Landing Pages / Web Forms
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                                    
                                    
                                        Sales Intelligence
                                        
                                    
                                    
                                    
                                        Search Marketing
                                        
                                    
                                    
                                    
                                        Segmentation
                                        
                                    
                                    
                                    
                                        Social Marketing
                                        
                                    
                                    
                                    
                                        Website Visitor Tracking
                                        
                                    
                            
                        Mobile Marketing
                                        Channel Attribution
                                        
                                    
                                    
                                    
                                        Contextual Targeting
                                        
                                    
                                    
                                    
                                        Coupons
                                        
                                    
                                    
                                    
                                        Email Marketing
                                        
                                    
                                    
                                    
                                        Engagement Monitoring
                                        
                                    
                                    
                                    
                                        In-App Marketing
                                        
                                    
                                    
                                    
                                        Location-Based Marketing
                                        
                                    
                                    
                                    
                                        Push Notifications
                                        
                                    
                                    
                                    
                                        Text Messaging
                                        
                                    
                                    
                                    
                                        Text-to-Win
                                        
                                    
                            
                        Personalization
                                        A/B Testing
                                        
                                    
                                    
                                    
                                        Abandoned Cart Saver
                                        
                                    
                                    
                                    
                                        Account Based Marketing
                                        
                                    
                                    
                                    
                                        Behavioral Targeting
                                        
                                    
                                    
                                    
                                        Campaign Segmentation
                                        
                                    
                                    
                                    
                                        Content Analytics
                                        
                                    
                                    
                                    
                                        Contextual Targeting
                                        
                                    
                                    
                                    
                                        Customer Profiles
                                        
                                    
                                    
                                    
                                        Experience Management
                                        
                                    
                                    
                                    
                                        Recommendation Engine
                                        
                                    
                                    
                                    
                                        Website Personalization
                                        
                                    
                            
                        SMS Marketing
                                        2-Way Messaging
                                        
                                    
                                    
                                    
                                        Artificial Intelligence
                                        
                                    
                                    
                                    
                                        Contact Management
                                        
                                    
                                    
                                    
                                        MMS
                                        
                                    
                                    
                                    
                                        Mass Texting
                                        
                                    
                                    
                                    
                                        Message Personalization
                                        
                                    
                                    
                                    
                                        Mobile Coupons
                                        
                                    
                                    
                                    
                                        Mobile Keywords
                                        
                                    
                                    
                                    
                                        Polls / Voting
                                        
                                    
                                    
                                    
                                        Reporting/Analytics
                                        
                                    
                                    
                                    
                                        Scheduled Messaging
                                        
                                    
                                    
                                    
                                        Shortcodes
                                        
                                    
                                    
                                    
                                        Text-to-Win
                                        
                                    
                            
                        WhatsApp Marketing
                                        API
                                        
                                    
                                    
                                    
                                        Alerts
                                        
                                    
                                    
                                    
                                        Autoresponder
                                        
                                    
                                    
                                    
                                        Bulk Messaging
                                        
                                    
                                    
                                    
                                        Campaign Management
                                        
                                    
                                    
                                    
                                        Contact Management
                                        
                                    
                                    
                                    
                                        Multi-Language Support
                                        
                                    
                                    
                                    
                                        Reporting / Analytics
                                        
                                    
                            
                         
         
         
         
         
        