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What is Optivos?

Modern marketing teams distribute their budgets across a growing number of channels, including paid social, search, programmatic, affiliate, and traditional offline methods; however, they often lack a clear understanding of which specific channel is truly driving return on investment. This challenge arises from the fragmentation of data across multiple platforms, with spending and performance metrics often found in different dashboards, resulting in budgetary choices that rely more on gut feelings or past trends rather than on solid data. Heliosz.AI's leading platform, Optivos, addresses this challenge by integrating channel-specific spending and performance information into a unified interface. By employing marketing mix modeling and standardizing data, the platform allows for easy comparisons of metrics across various channels, turning this cohesive view into practical insights. Additionally, it identifies which channels are effectively generating ROI and provides strategic recommendations for reallocating budgets among channels, as well as highlighting the top-performing channel for future campaigns. This comprehensive approach not only aids marketers in making data-driven decisions but also enhances their overall marketing strategy significantly, fostering a more efficient allocation of resources across the board.

What is Affinity Solutions?

Affinity Solutions offers a cutting-edge platform designed to analyze consumer purchasing behaviors, delivering valuable insights that assist brands, media entities, retailers, banks, and financial organizations in grasping the intricacies of genuine consumer spending tendencies. By leveraging data from over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions amounting to over $4 trillion in expenditure, the platform delivers a rich analysis of consumer habits. Its sophisticated AI engine, named Comet, meticulously processes raw transaction data, guaranteeing precision through rigorous filtering and normalization, while merging multiple sources to present a unified perspective of consumer actions. Upholding a strong commitment to privacy, it employs anonymization techniques and enriches the datasets with demographic and lifestyle insights, categorizing purchases according to brand, channel, and geographic location, thus enabling real-time activation and measurement of insights. The platform comprises various modules, such as Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, which empower marketers to identify market opportunities, develop targeted prospect and buyer audiences, and link media impressions directly to measurable purchase outcomes. This holistic strategy not only enhances the understanding of consumer behavior but also significantly optimizes the impact of marketing initiatives, fostering a more effective approach to reaching potential customers. Ultimately, Affinity Solutions equips businesses with the tools necessary to thrive in an increasingly competitive marketplace.

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Media

Integrations Supported

Integrations Supported

Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
KPMG Risk Hub
NCM Conservative
Pricing Navigator
Snowflake
The Trade Desk

API Availability

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS
On-Prem

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Heliosz.AI

Date Founded

2019

Company Location

United States

Company Website

www.heliosz.ai

Company Facts

Organization Name

Affinity Solutions

Date Founded

2005

Company Location

United States

Company Website

www.affinity.solutions/

Categories and Features

Market Intelligence

Not specified

Marketing Analytics

Not specified

Categories and Features

Market Intelligence

Not specified

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