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What is Optivos?

Modern marketing teams distribute their budgets across a growing number of channels, including paid social, search, programmatic, affiliate, and traditional offline methods; however, they often lack a clear understanding of which specific channel is truly driving return on investment. This challenge arises from the fragmentation of data across multiple platforms, with spending and performance metrics often found in different dashboards, resulting in budgetary choices that rely more on gut feelings or past trends rather than on solid data. Heliosz.AI's leading platform, Optivos, addresses this challenge by integrating channel-specific spending and performance information into a unified interface. By employing marketing mix modeling and standardizing data, the platform allows for easy comparisons of metrics across various channels, turning this cohesive view into practical insights. Additionally, it identifies which channels are effectively generating ROI and provides strategic recommendations for reallocating budgets among channels, as well as highlighting the top-performing channel for future campaigns. This comprehensive approach not only aids marketers in making data-driven decisions but also enhances their overall marketing strategy significantly, fostering a more efficient allocation of resources across the board.

What is ChannelMix?

ChannelMix offers a comprehensive perspective on marketing effectiveness by integrating analysis from all your media, marketing, and sales information. Whether your campaign is minimal or highly intricate, no effort is overlooked. Access to data for your entire sales and marketing teams is made easy through various methods such as API, file transfers, or email. Each package includes a specialized data warehouse capable of accommodating up to 100GB of information. To gain a full understanding of marketing outcomes, ensure that similar fields are aligned across different data sources and channels. ChannelMix employs multi-channel attribution models to enhance media planning and forecasting. For immediate access to analytical data, simply connect to your ChannelMix data warehouse. Additionally, your analytics solution is supported by a dedicated team focused on fostering your company's growth and success. They will also provide tracking strategies and conduct audits, offering tailored recommendations to ensure your tracking aligns seamlessly with your reporting objectives. This commitment to alignment enhances the overall effectiveness of your marketing strategies.

Media

No images available

Media

Integrations Supported

Integrations Supported

AdRoll
Adobe Analytics
Adobe Marketo Engage
Campaign Monitor
Flashtalking
Google Analytics
Google Data Studio
HubSpot Customer Platform
Instagram
Kochava
Libsyn
LinkedIn
Looker
Lotame
MySQL
Optimizely One
Tempo Portfolio Manager
X (Twitter)
boberdoo
emfluence Marketing Platform

API Availability

API Availability

Has API

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

$25,000 per year

Supported Platforms

SaaS
On-Prem

Supported Platforms

SaaS
Windows
Mac
Chromebook
Linux

Customer Service / Support

24 Hour Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Heliosz.AI

Date Founded

2019

Company Location

United States

Company Website

www.heliosz.ai

Company Facts

Organization Name

ChannelMix

Date Founded

2007

Company Location

United States

Company Website

channelmix.com

Categories and Features

Market Intelligence

Not specified

Marketing Analytics

Not specified

Categories and Features

Marketing Analytics

Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Web Analytics

Conversion Tracking
Form Analytics
Goal Tracking
Time on Site Tracking
User Interaction Tracking

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