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What is Optivos?

Modern marketing teams distribute their budgets across a growing number of channels, including paid social, search, programmatic, affiliate, and traditional offline methods; however, they often lack a clear understanding of which specific channel is truly driving return on investment. This challenge arises from the fragmentation of data across multiple platforms, with spending and performance metrics often found in different dashboards, resulting in budgetary choices that rely more on gut feelings or past trends rather than on solid data. Heliosz.AI's leading platform, Optivos, addresses this challenge by integrating channel-specific spending and performance information into a unified interface. By employing marketing mix modeling and standardizing data, the platform allows for easy comparisons of metrics across various channels, turning this cohesive view into practical insights. Additionally, it identifies which channels are effectively generating ROI and provides strategic recommendations for reallocating budgets among channels, as well as highlighting the top-performing channel for future campaigns. This comprehensive approach not only aids marketers in making data-driven decisions but also enhances their overall marketing strategy significantly, fostering a more efficient allocation of resources across the board.

What is InfiniGrow?

By utilizing real-time insights into your data, you can assess the business impact of each marketing initiative, enabling you to strategically allocate your budget towards the most successful channels. This approach will enhance your ability to manage and optimize your marketing efforts effectively. To achieve this, consolidate your data by linking your CRM with your marketing automation system and integrating all other tools in your marketing arsenal. This will allow you to merge performance metrics and expense data into a single, comprehensive overview. With this centralized perspective, you will gain immediate visibility into your marketing strategies, investments, results, and objectives, ultimately driving better decision-making for your campaigns.

Media

No images available

Media

Integrations Supported

Integrations Supported

Facebook Ads
Google Ads
HubSpot CRM
HubSpot Customer Platform
Meta Ads
Salesforce

API Availability

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

$349.00/month

Supported Platforms

SaaS
On-Prem

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Heliosz.AI

Date Founded

2019

Company Location

United States

Company Website

www.heliosz.ai

Company Facts

Organization Name

InfiniGrow

Date Founded

2016

Company Location

Israel

Company Website

infinigrow.com

Categories and Features

Market Intelligence

Not specified

Marketing Analytics

Not specified

Categories and Features

Conversion Tracking

Not specified

Marketing Attribution

Attribution Modeling
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Automation

Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Sales Intelligence

Marketing Planning

Budgeting & Forecasting
Collaboration
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Spend Management

Web Analytics

Conversion Tracking
Pageview Tracking
Referral Source Tracking

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