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What is Optivos?

Modern marketing teams distribute their budgets across a growing number of channels, including paid social, search, programmatic, affiliate, and traditional offline methods; however, they often lack a clear understanding of which specific channel is truly driving return on investment. This challenge arises from the fragmentation of data across multiple platforms, with spending and performance metrics often found in different dashboards, resulting in budgetary choices that rely more on gut feelings or past trends rather than on solid data. Heliosz.AI's leading platform, Optivos, addresses this challenge by integrating channel-specific spending and performance information into a unified interface. By employing marketing mix modeling and standardizing data, the platform allows for easy comparisons of metrics across various channels, turning this cohesive view into practical insights. Additionally, it identifies which channels are effectively generating ROI and provides strategic recommendations for reallocating budgets among channels, as well as highlighting the top-performing channel for future campaigns. This comprehensive approach not only aids marketers in making data-driven decisions but also enhances their overall marketing strategy significantly, fostering a more efficient allocation of resources across the board.

What is Narrative BI?

Narrative BI is an all-encompassing analytics and reporting tool tailored for teams dedicated to growth, marketing, sales, and product development across a range of organizations, including agencies. This innovative platform seamlessly generates insights from various marketing channels, converting them into comprehensive reports or narratives. By empowering users to identify their most successful channels, it keeps them updated on any unusual data patterns that may arise. Moreover, these insights can be easily shared via email or Slack, aligning with the user's chosen schedule for maximum convenience. Presently, Narrative BI boasts integrations with key platforms such as Google Analytics, Facebook Ads, and Google Ads, allowing it to tap into critical marketing and advertising data while continuously adapting its features to better serve user requirements. As it evolves, Narrative BI aims to enhance its functionality further, providing even deeper insights for marketing professionals.

Media

No images available

Media

Integrations Supported

Integrations Supported

Facebook Ads
Google Ads
Google Analytics
HubSpot CRM
HubSpot Customer Platform
Meta Ads
Mixpanel
Salesforce
Slack

API Availability

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

$90/month/5 users maximum
Free Version
Free Trial Offered?

Supported Platforms

SaaS
On-Prem

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

Heliosz.AI

Date Founded

2019

Company Location

United States

Company Website

www.heliosz.ai

Company Facts

Organization Name

Narrative BI

Date Founded

2020

Company Location

United States

Company Website

www.narrative.bi/

Categories and Features

Market Intelligence

Not specified

Marketing Analytics

Not specified

Categories and Features

Data Analysis

Not specified

Digital Analytics

Not specified

Marketing Analytics

Not specified

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