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What is Oracle Advertising?
Unlock the full potential of your digital marketing strategy with Oracle Data Cloud's acclaimed solutions designed for every stage of the marketing process. By reducing inefficiencies and protecting your advertising investments, you can successfully reach your desired audience while analyzing the key metrics that genuinely reflect the success of your online marketing efforts. Acquire invaluable insights into both your existing customers and promising leads to enhance the effectiveness of your advertising campaigns. Recognize the factors that inspire your audience to engage and pinpoint the best times to interact with them using Oracle Data Cloud’s advanced audience and contextual intelligence tools. Furthermore, safeguard your campaigns against fraudulent practices while ensuring that your ads are visible and linked to appropriate and secure content. Strengthen the efficacy of your marketing efforts with all-encompassing solutions that tackle viewability, invalid traffic (IVT), and brand safety, thereby creating a more resilient advertising approach that effectively resonates with your audience. Ultimately, the integration of these sophisticated tools can transform your marketing initiatives into a more targeted and impactful endeavor.
What is Calton Datx?
Calton Datx is committed to revolutionizing audience measurement through state-of-the-art, cloud-driven analytics solutions. Our aim is to provide media owners, marketers, and advertisers with up-to-date, data-driven insights that improve campaign performance, boost viewer engagement, and enhance return on investment.
Employing advanced tools and an AI-powered metrics system, we effectively reconcile the precision of digital analytics with traditional advertising practices. Calton Datx offers an all-encompassing analytics platform tailored to the dynamic environment of media performance, whether it involves analyzing vehicle impressions or monitoring foot traffic in metropolitan areas.
With features such as real-time data, customized dashboards, and geographic intelligence, we transform raw mobility data into actionable strategies. This enables brands to evaluate their impact, optimize their placement tactics, and confidently showcase ROI while adjusting to the rapidly evolving consumer landscape.
At Calton Datx, we go beyond merely tracking audience movement; we analyze it to formulate media strategies that yield significant results and cultivate enduring connections. Our forward-thinking approach guarantees that our clients stay ahead in audience engagement within an increasingly competitive industry, ensuring they can navigate future challenges with confidence.
Media
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Integrations Supported
Contentsquare
Convert Experiences
Cvent Event Management
Ketch
Leadspace
ORMITâ„¢-OpenJava
Oracle Audience Segmentation
Oracle Cloud CX
Oracle Digital Assistant
Oracle Marketing
API Availability
Has API
API Availability
Pricing Information
Pricing not provided
Pricing Information
Pricing not provided
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Standard Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Training Options
Documentation Hub
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Oracle
Date Founded
1977
Company Location
United States
Company Website
www.oracle.com/cx/advertising/
Company Facts
Organization Name
Calton Datx
Date Founded
2022
Company Location
Philippines
Company Website
caltondatx.com
Categories and Features
Categories and Features
Marketing Analytics
Not specified