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What is Oracle Advertising?

Unlock the full potential of your digital marketing strategy with Oracle Data Cloud's acclaimed solutions designed for every stage of the marketing process. By reducing inefficiencies and protecting your advertising investments, you can successfully reach your desired audience while analyzing the key metrics that genuinely reflect the success of your online marketing efforts. Acquire invaluable insights into both your existing customers and promising leads to enhance the effectiveness of your advertising campaigns. Recognize the factors that inspire your audience to engage and pinpoint the best times to interact with them using Oracle Data Cloud’s advanced audience and contextual intelligence tools. Furthermore, safeguard your campaigns against fraudulent practices while ensuring that your ads are visible and linked to appropriate and secure content. Strengthen the efficacy of your marketing efforts with all-encompassing solutions that tackle viewability, invalid traffic (IVT), and brand safety, thereby creating a more resilient advertising approach that effectively resonates with your audience. Ultimately, the integration of these sophisticated tools can transform your marketing initiatives into a more targeted and impactful endeavor.

What is DataFast?

DataFast is a cutting-edge web analytics solution that emphasizes driving revenue by linking website traffic directly to sales, rather than relying on surface-level metrics. Users can quickly install a simple tracking script on their sites in just a few minutes, after which DataFast harmonizes with various payment processors like Stripe, LemonSqueezy, or Polar to establish a direct connection between revenue and specific traffic origins. The platform's user-friendly dashboard presents crucial metrics, including "Revenue per Visitor," and meticulously tracks the entire customer journey from the first click to the ultimate conversion, allowing users to define custom goals such as signups, purchases, or lead generation. It also enables thorough funnel and journey analysis, deepening insights into user interactions. For real-time insights, DataFast offers "live visitor intelligence," allowing users to observe current visitor actions and initiate responses through its API. Additionally, it supports tracking across multiple domains and subdomains, custom event tracking, and integrates smoothly with a variety of platforms, accommodating both technical developers and users of no-code website builders to ensure flexibility for all user types. This all-encompassing strategy empowers businesses to leverage data effectively, ultimately maximizing their revenue potential while fostering informed decision-making. By focusing on actionable insights rather than vanity metrics, DataFast transforms the way organizations approach their online performance.

Media

Media

Integrations Supported

Convert Experiences
Cvent Event Management
Ketch
Oracle Audience Segmentation
Oracle Digital Assistant
Oracle Moat
Oracle Subscription Management
Oracle Unity Customer Data Platform
PlaceIQ
X Ads (Twitter Ads)

Integrations Supported

Django
Framer
Google Analytics
Laravel
NGINX
Next.js
PHP
Polar
Squarespace
Stripe

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$9 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/cx/advertising/

Company Facts

Organization Name

DataFast

Company Location

United States

Company Website

datafa.st/

Categories and Features

Advertising

Not specified

Data Management

Not specified

Marketing Analytics

Not specified

Categories and Features

Marketing Analytics

Not specified

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