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What is Oracle Advertising?

Unlock the full potential of your digital marketing strategy with Oracle Data Cloud's acclaimed solutions designed for every stage of the marketing process. By reducing inefficiencies and protecting your advertising investments, you can successfully reach your desired audience while analyzing the key metrics that genuinely reflect the success of your online marketing efforts. Acquire invaluable insights into both your existing customers and promising leads to enhance the effectiveness of your advertising campaigns. Recognize the factors that inspire your audience to engage and pinpoint the best times to interact with them using Oracle Data Cloud’s advanced audience and contextual intelligence tools. Furthermore, safeguard your campaigns against fraudulent practices while ensuring that your ads are visible and linked to appropriate and secure content. Strengthen the efficacy of your marketing efforts with all-encompassing solutions that tackle viewability, invalid traffic (IVT), and brand safety, thereby creating a more resilient advertising approach that effectively resonates with your audience. Ultimately, the integration of these sophisticated tools can transform your marketing initiatives into a more targeted and impactful endeavor.

What is Oracle Moat?

Delve into the complexities of a brand's creative approach using Oracle Moat, an advertising intelligence platform that facilitates the examination of your competitors' creative and messaging strategies over the last three years. By analyzing these tactics, you can gain valuable insights into the current market dynamics and understand how your rivals' advertising efforts stack up against your own. With a comprehensive dataset spanning over three years, you have the ability to scrutinize a variety of advertisements, allowing you to filter and sort through the information to find exactly what you need. This analysis helps you comprehend audience engagement across different ad formats such as images, text, and videos on multiple platforms, including mobile devices. Additionally, employing heatmaps can help you discern which areas of your advertisements draw the most viewer attention. This information empowers you to make informed investment decisions and execute your campaigns with confidence. Moat allows you to forge genuine connections with audiences, effectively capture their attention, and accurately evaluate the effectiveness of your marketing initiatives. Armed with these insights, you'll not only be better positioned to innovate but also to maintain a competitive edge in a rapidly evolving marketplace, ensuring your brand remains relevant and impactful.

Media

Media

Integrations Supported

Contentsquare
Convert Experiences
Ketch
Leadspace
Oracle Cloud CX
Oracle Digital Assistant
Oracle Marketing
Oracle Moat
Oracle Partner Relationship Management
Oracle Sales
Oracle Subscription Management
PlaceIQ

Integrations Supported

AdSupply
Bright Analytics
DV Publisher Suite
Partnerize
Sizmek Ad Suite
Smoot AI
Vidverto

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/cx/advertising/

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/au/cx/advertising/measurement/

Categories and Features

Advertising

Not specified

Data Management

Not specified

Marketing Analytics

Not specified

Categories and Features

Advertising Agency

Campaign Management

Audience Intelligence

Not specified

Market Intelligence

Not specified

Marketing Analytics

Not specified

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