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What is Oracle Advertising?

Unlock the full potential of your digital marketing strategy with Oracle Data Cloud's acclaimed solutions designed for every stage of the marketing process. By reducing inefficiencies and protecting your advertising investments, you can successfully reach your desired audience while analyzing the key metrics that genuinely reflect the success of your online marketing efforts. Acquire invaluable insights into both your existing customers and promising leads to enhance the effectiveness of your advertising campaigns. Recognize the factors that inspire your audience to engage and pinpoint the best times to interact with them using Oracle Data Cloud’s advanced audience and contextual intelligence tools. Furthermore, safeguard your campaigns against fraudulent practices while ensuring that your ads are visible and linked to appropriate and secure content. Strengthen the efficacy of your marketing efforts with all-encompassing solutions that tackle viewability, invalid traffic (IVT), and brand safety, thereby creating a more resilient advertising approach that effectively resonates with your audience. Ultimately, the integration of these sophisticated tools can transform your marketing initiatives into a more targeted and impactful endeavor.

What is Nielsen Marketing Cloud?

Boost your return on investment by understanding how your marketing and advertising tactics resonate with audiences at every phase of the customer journey. Discover what your audience truly wants and connect those insights to the media, music, sports, and video content they enjoy the most. Evaluate how successful your campaigns are in meeting brand objectives, and enhance your video offerings by integrating details about popular shows and celebrities to foster a more individualized experience for viewers. This strategy not only strengthens the bond with your audience but also encourages greater engagement and loyalty over time. By focusing on these key aspects, you can create a more compelling brand narrative that resonates deeply with your target demographic.

Media

Media

Integrations Supported

Contentsquare
ORMITâ„¢-OpenJava
Oracle Audience Segmentation
Oracle Digital Assistant
Oracle Moat
Oracle Partner Relationship Management
Oracle Subscription Management
X Ads (Twitter Ads)

Integrations Supported

Algonomy
Bright Analytics
Cluster
Commanders Act
Digimarc Discover
Eversight Offer Innovation
MSIGHTS
Media Monitors
MetricFire
Sizmek Ad Suite
TABS Analytics
TrustCommander

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/cx/advertising/

Company Facts

Organization Name

Nielsen

Company Website

www.nielsen.com/solutions/media-planning/marketing-cloud/

Categories and Features

Advertising

Not specified

Data Management

Not specified

Marketing Analytics

Not specified

Categories and Features

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