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What is Oracle Unity Customer Data Platform?

Consolidate customer information from a variety of online, offline, and external sources to create a unified and adaptable real-time view of every individual client. The Oracle Unity Customer Data Platform harnesses the power of machine learning to suggest the most impactful next actions within existing business processes. It integrates back-office data with customer relationship management (CRM) information to produce an all-encompassing 360-degree view of each customer. By consistently gathering customer signals and refreshing the profile in real time, Oracle Unity guarantees that you always have the most current insights into your clientele. Streamline and unite all your data sources—whether they stem from online, offline, or first-, second-, and third-party origins—into a seamless and interconnected customer profile. Effectively link distinct identities across various devices, channels, and platforms. Utilize advanced privacy and identity management tools to build a cohesive and easily accessible profile. Additionally, enhance and oversee data quality by consolidating all information, including real-time behavioral signals, in a centralized system, which ensures that your customer insights are not only accurate but also actionable. This holistic strategy empowers businesses to react to customer requirements with unprecedented speed and effectiveness, ultimately leading to improved customer satisfaction and loyalty. By prioritizing real-time updates and data integrity, organizations can stay ahead of market trends and adapt their strategies accordingly.

What is BlueConic?

BlueConic, a top-tier customer data platform worldwide, empowers marketers by extracting first-party data from various disconnected systems and ensuring its accessibility at any time and place for marketing purposes. Over 300 brands, such as Hearst, Moen, T-Mobile, and ING, along with America's Test Kitchen and Franklin Sports, utilize BlueConic's services. This platform enables these brands to consolidate their first-party customer data into ongoing, individual profiles, which can then be employed across their entire marketing landscape. Established in 2010, the company boasts a presence in multiple offices across Europe, further enhancing its global reach and influence. Such capabilities allow businesses to enhance their marketing strategies and improve customer engagement significantly.

Media

Media

Integrations Supported

Oracle BlueKai
Argent
Oracle Cloud CX

Integrations Supported

Oracle BlueKai
Adobe Analytics
Adobe Experience Manager
Campaign Monitor
Drupal
Facebook
Lotame
Magento
Mailigen
Microsoft Dynamics 365
Omeda
Optimizely One
Salesforce
Salesforce Agentforce Commerce
Salesforce Marketing Cloud Account Engagement
Usabilla
XperienCentral
Zapier

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

Not specified

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub
Webinars
On-Site Training

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/cx/customer-data-platform/

Company Facts

Organization Name

BlueConic

Date Founded

2010

Company Location

United States

Company Website

www.blueconic.com

Categories and Features

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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