Orange Apron Media vs. GoWit

Collaborating with The Home Depot provides access to a vast network of 198 million distinct customers, accessible both online and through our 2,322 retail stores. Our website attracts an impressive 3.6 billion visits each year, creating a valuable platform to promote your brand. Advertisers can effectively engage with our customer base through Orange Apron Media. With our self-service options, you can utilize The Home Depot's advertising resources anytime, day or night. Moreover, you can take advantage of real-time, brand-specific analytics to rapidly refine your campaign strategies. Our committed support team is always on hand to assist with any questions you may have. In FY21, The Home Depot recorded 1.76 billion customer transactions, which significantly contributed to an extraordinary $6 billion sales increase. Typically, our advertising partners see returns that are more than double their ad investments. You can advertise through multiple channels owned by The Home Depot, including in-grid placements, sponsored product carousel ads, prominent banners at the top of pages, and customized email campaigns. This partnership offers the chance to reach specific target audiences while providing numerous opportunities for customizing your advertising strategies. Furthermore, utilizing our well-established reputation can greatly enhance your brand's visibility while driving its success even further. This synergy between your brand and The Home Depot can lead to innovative marketing solutions that foster growth and engagement.

GoWit offers a robust omnichannel advertising platform designed specifically for multi-brand retailers, marketplaces, and grocery chains, with the goal of enhancing monetization and expanding customer engagement across diverse channels. By utilizing a comprehensive retail media solution, businesses can experience substantial revenue increases through essential self-service features and customizable white-label options. With the ability to connect with consumers at various stages of their purchasing journey, GoWit facilitates onsite native ads, off-site programmatic strategies, and in-store promotional initiatives. Sponsored brands improve visibility, while sponsored displays enhance consumer consideration, and sponsored product advertisements drive sales effectively. This platform integrates all marketing avenues into a singular omnichannel retail media framework. Employing sophisticated AI auction algorithms, GoWit maximizes the returns from your advertising spaces, ensuring ads reach the most relevant and valuable audiences, which in turn enriches both consumer experiences and the efficacy of advertiser campaigns. Furthermore, by harnessing first-party data, businesses can gain vital insights into customer trends and preferences while maintaining stringent privacy standards. This strategic approach not only supports advertisers in achieving their goals but also cultivates more meaningful relationships with customers, ultimately leading to a more loyal customer base. In a rapidly evolving market, GoWit stands out by continuously adapting to the needs of its clients and their customers alike.