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What is Adobe Real-Time CDP?
Adobe Real-Time CDP is a powerful customer data platform that brings together fragmented customer information into unified, real-time profiles ready for activation across channels. Built on Adobe Experience Platform, it integrates known, pseudonymous, online, and offline data into a centralized system of record. This unified data foundation allows marketers to create high-value audience segments for both B2C and B2B use cases across the entire marketing funnel. The platform supports cookieless marketing approaches, enabling organizations to identify and engage audiences without relying on third-party cookies. Real-time data streaming ensures faster insights, quicker campaign deployment, and improved responsiveness to customer behavior. Automated data onboarding and AI-powered data engineering tools reduce manual preparation and streamline integration processes. Robust governance and privacy controls help businesses maintain compliance while honoring customer preferences and consent. Adobe Real-Time CDP also extends its capabilities through Collaboration for privacy-focused data partnerships and Connections for efficient data collection and distribution. When integrated with Adobe Journey Optimizer and Customer Journey Analytics, it enhances cross-channel personalization and performance measurement. Recognized by industry analysts as a leader in the CDP market, it supports enterprise-scale deployments across industries. Organizations use it to discover new audiences, convert anonymous prospects, and improve retention through more relevant engagement. By turning connected data into actionable profiles, Adobe Real-Time CDP enables brands to deliver personalized, real-time customer experiences at scale.
Integrations Supported
Adobe Experience Cloud
Adobe Marketo Engage
Amazon Kinesis
Apache Hive
Azure Blob Storage
Azure Files
Azure Synapse Analytics
Braze
Dynamics 365 Customer Insights
HubSpot Marketing Hub
Integrations Supported
Adobe Experience Cloud
Adobe Marketo Engage
Amazon Kinesis
Apache Hive
Azure Blob Storage
Azure Files
Azure Synapse Analytics
Braze
Dynamics 365 Customer Insights
HubSpot Marketing Hub
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Orbee
Date Founded
2015
Company Location
United States
Company Website
www.orbee.com
Company Facts
Organization Name
Adobe
Date Founded
1982
Company Location
United States
Company Website
business.adobe.com/products/real-time-customer-data-platform/rtcdp.html
Categories and Features
Auto Dealer
Accounting
Buy-Here-Pay-Here
Collections Management
Contact Database
Customer Database
Document Management
F&I Management
Financing Management
Form Printing
Inventory Management
Lease Management
New Car Dealer
New Car Lot
Online Inventory
Parts Management
Sales Management
Service Department
Used Car Lot
Website Integration
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Categories and Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling