Fullpath Verified Customer Reviews (2026)

Your data warehouse serves as the definitive source of truth for customer information. Hightouch facilitates the transfer of this data to the essential tools your business utilizes. This integration ensures that your sales, marketing, customer success, and customer service teams can gain a comprehensive 360-degree perspective of each customer through the platforms they trust. By removing the hassle of repetitive data requests, Hightouch transforms data warehouses into actionable insights. Enhanced data can significantly propel growth, allowing for personalized marketing strategies across diverse channels like email, push notifications, advertisements, and social media. With Hightouch, you won't have to depend on engineering resources to make continuous improvements. Optimized data can lead to increased revenue streams, enabling you to target potential leads with tailored Product Qualified Lead (PQL) or Marketing Qualified Lead (MQL) models. A singular customer view can be effectively integrated with your CRM, ensuring that better data contributes to reducing churn rates. Your customer success CRMs should reflect a thorough understanding of your clientele, utilizing customer data to pinpoint those at risk of disengagement. Every piece of information resides within your data warehouse, and while analytics is an important starting point, Hightouch elevates it by enabling you to leverage SQL for seamless data synchronization across any SaaS platform. This operational capability allows your teams to make data-driven decisions in real time, enhancing overall business performance.

Vehicle Acquisition Network (VAN) is a purpose-built vehicle sourcing platform that enables car dealerships to acquire high-margin, fast-turning used vehicles directly from private sellers—bypassing auctions, reducing acquisition costs, and accelerating inventory turn. Today’s automotive market is more competitive than ever. Wholesale prices are climbing, auction fees are rising, and reconditioning delays eat into profitability. VAN solves this by giving dealers the tools and talent they need to target, engage, and acquire for-sale-by-owner (FSBO) vehicles in their local market with speed and efficiency. With VAN, dealers can: Access thousands of local private-party listings in real time Use AI-powered filters to find the most profitable cars Automate personalized outreach and follow-up with sellers Track communications, tasks, and acquisition progress in one unified CRM Eliminate auction fees, transport delays, and wholesale surprises For stores that lack time or staff to do this work in-house, VAN also offers a Managed Buyer program—a turnkey service where VAN’s expert acquisition team works on your behalf to find, contact, and negotiate with private sellers. It’s like hiring a full-time buyer without the overhead. Whether you're a single rooftop looking for more control or a large group scaling a private-party acquisition strategy, VAN adapts to your dealership's workflow and goals. Dealers using VAN regularly see faster turn times, higher front-end grosses, and more predictable inventory pipelines. Trusted by over 250 rooftops across the U.S. and Canada, VAN is how modern dealers compete with Carvana, CarMax, and other direct-to-consumer disruptors—by sourcing smarter, not just spending more.

Excel in sales and service, whether in-person or through digital channels, by leveraging a diverse range of data sources that extend beyond the DMS. Activator consolidates all your marketing efforts into a single, cohesive system designed to enhance, automate, and manage customer interactions throughout their entire experience. Instead of just focusing on attracting new customers, prioritize the creation of meaningful relationships that transform them into loyal supporters. With Activator's multi-channel strategy, lead generation for both sales and service is refined, utilizing smart technology and automation to effectively capitalize on timely opportunities. Increase engagement and nurture customer loyalty through precisely targeted marketing tactics that boost your dealership's revenue and improve customer retention rates. MarketActivator presents a trustworthy, incremental, and sustainable marketing solution by leveraging automation and optimization to meet the demands of both sales and service. By tapping into advanced data insights and implementing social distance marketing across multiple platforms, businesses can cultivate devoted customers and enhance their lifetime value. In the fast-paced and competitive market of today, it is crucial to continually innovate to ensure you remain relevant and meet the evolving needs of your clientele. Additionally, embracing a customer-centric approach can further solidify your brand's reputation and foster trust among your audience.