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What is Fullpath?

Your data possesses immense worth, similar to precious metal, yet its full potential can only be realized through proper activation. Fullpath transforms the traditional Customer Data Platform (CDP) by focusing on enhancing experiences and integrating AI technology into your dealership's unified data system. This improved activation allows dealers to design extraordinary customer journeys through automated interactions and marketing strategies supported by AI, aimed at increasing sales and nurturing customer loyalty. By consolidating various dealership data sources into one platform, your information can be cleansed, standardized, and consistently updated for peak performance. Moreover, employing powerful AI capabilities on your data reveals significant insights regarding your customers, which facilitates the development of personalized experiences that truly resonate with them. Additionally, you can initiate tailored marketing campaigns that effectively engage with each phase of the sales funnel, ensuring that no potential connection is overlooked. This comprehensive approach not only maximizes the value of your data but also fosters a deeper relationship with your customers over time.

What is Edmunds?

Edmunds Dealer Solutions provides a wide range of digital marketing, inventory management, and sales-boosting tools designed to help automotive dealerships connect with car buyers, generate higher-quality leads, and increase sales by leveraging Edmunds' extensive automotive audience and exclusive data. Dealerships can list their new and used vehicle inventories on the Edmunds marketplace, enabling potential customers to access information about pricing, incentives, and available cars, which in turn boosts the views on vehicle detail pages and directs shoppers to dealer websites or contact forms. The platform also includes messaging and engagement features like CarCode, which consolidates customer communications through web chat, SMS, and Facebook Messenger into a single user-friendly interface, helping sales teams to effectively engage with consumers who are ready to buy. Furthermore, Edmunds supports dealers’ merchandising and advertising strategies by showcasing inventory on widely-used platforms such as Facebook Marketplace and various social media sites, utilizing targeted marketing campaigns to enhance visibility. This comprehensive strategy not only attracts more traffic but also fosters improved relationships between dealers and potential customers, ultimately creating a more dynamic automotive marketplace. Overall, by integrating these tools, dealerships can significantly elevate their sales performance and customer engagement.

Media

Media

Integrations Supported

Integrations Supported

Facebook Marketplace
Facebook Messenger
Google Business Messages
Instagram

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Chromebook

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Fullpath

Company Location

United States

Company Website

www.fullpath.com

Company Facts

Organization Name

Edmunds

Date Founded

1966

Company Location

United States

Company Website

dealers.edmunds.com/index

Categories and Features

Auto Dealer

Not specified

Categories and Features

Auto Dealer

Not specified

Automotive Data

Not specified

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