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What is Urban Science?

Urban Science serves as an all-encompassing platform for data, analytics, and technology specifically designed for the automotive sector, helping manufacturers, dealerships, agencies, and AdTech firms effectively maneuver through the market's intricacies and make informed decisions. Utilizing near real-time, comprehensive vehicle sales data from the Urban Science DataHub, it reveals critical insights into sales success, customer retention, competitive landscapes, opportunities for network improvements, service shortcomings, and the impact of media strategies. The platform allows teams to benchmark their sales, market share, vehicle varieties, market segments, and regional data against their competitors, while also providing alerts within dealership CRMs when potential buyers opt for different options, thus improving follow-up, training, and marketing productivity. In addition, Urban Science integrates CRM activities with daily sales data and defection rates, offering a thorough understanding of dealership effectiveness. It also aids dealer groups in evaluating their performance indicators and identifying promising areas for growth, ultimately leading to a more strategic decision-making process. By fostering a data-driven environment, Urban Science empowers its users to stay ahead in a competitive market landscape.

What is Fullpath?

Your data possesses immense worth, similar to precious metal, yet its full potential can only be realized through proper activation. Fullpath transforms the traditional Customer Data Platform (CDP) by focusing on enhancing experiences and integrating AI technology into your dealership's unified data system. This improved activation allows dealers to design extraordinary customer journeys through automated interactions and marketing strategies supported by AI, aimed at increasing sales and nurturing customer loyalty. By consolidating various dealership data sources into one platform, your information can be cleansed, standardized, and consistently updated for peak performance. Moreover, employing powerful AI capabilities on your data reveals significant insights regarding your customers, which facilitates the development of personalized experiences that truly resonate with them. Additionally, you can initiate tailored marketing campaigns that effectively engage with each phase of the sales funnel, ensuring that no potential connection is overlooked. This comprehensive approach not only maximizes the value of your data but also fosters a deeper relationship with your customers over time.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Urban Science

Date Founded

1977

Company Location

United States

Company Website

www.urbanscience.com

Company Facts

Organization Name

Fullpath

Company Location

United States

Company Website

www.fullpath.com

Categories and Features

Auto Dealer

Not specified

Categories and Features

Auto Dealer

Not specified

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