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What is Orbee?

Orbee's Middleware effectively integrates all data sources within a dealership, creating a unified customer data platform. This first-party data can be strategically utilized across diverse marketing and advertising platforms, facilitating advanced attribution analysis, and further enriched with third-party data through partnerships with leading data aggregators. Our all-encompassing platform guarantees that a dealership's data is maximally leveraged, as our commitment to seamless integration ensures that no first-party data goes to waste. Users can not only analyze and engage with their data but also enhance it significantly. With our intuitive tools, understanding traffic sources becomes straightforward without the hassle of complex setups, while our robust campaign analytics reveal valuable insights. By merging shopper profiles, our dynamic CDP aggregates data from all touchpoints, including websites, third-party services, and CRM systems, streamlining the process of making informed decisions. Ultimately, Orbee equips dealerships to effectively utilize their data, leading to improved customer interactions and substantial business growth. This transformative approach not only simplifies data management but also unlocks new opportunities for engagement and profitability.

What is FirstParty?

FirstParty operates as a comprehensive platform dedicated to the monetization of data, guiding organizations in the assessment, structuring, and strategic application of their first-party data assets. By employing a validated quantitative methodology, it combines detailed technical documentation of current data with an innovative 16-point quality evaluation and market-opportunity assessment, aimed at revealing intrinsic value and pinpointing applicable use cases. The platform's transformation engine adeptly handles and refines vast quantities of unstructured transaction data, swiftly converting billions of chaotic entries into structured, valuable resources. For practical implementation, FirstParty provides specialized modules designed for both internal applications, which promote data-centric decision-making and improve operational efficiency through insights into customers, products, and processes, and external monetization, where data products are anonymized and packaged to expand market outreach and create additional revenue opportunities. This two-pronged strategy not only enhances data utilization but also paves the way for organizations to creatively harness their existing resources in innovative ways, ultimately driving growth and profitability. By facilitating a seamless integration of data into business strategies, FirstParty empowers companies to stay competitive in a rapidly evolving market landscape.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Orbee

Date Founded

2015

Company Location

United States

Company Website

www.orbee.com

Company Facts

Organization Name

FirstParty

Date Founded

2021

Company Location

United States

Company Website

www.firstparty.com

Categories and Features

Auto Dealer

Not specified

Categories and Features

Data Management

Not specified

Data Monetization

Not specified

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