Audiense Reviews & Ratings

Audiense

5.0 out of 5 stars

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ease 0 out of 5 stars
features 0 out of 5 stars
design 0 out of 5 stars
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Total 5 out of 5 stars
ease 5 out of 5 stars
features 5 out of 5 stars
design 5 out of 5 stars
support 5 out of 5 stars

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What is Osum?

With just a single click, you can gain instant access to an extensive array of research, including SWOT analyses, buyer personas, and insights into potential growth opportunities for any product or business, enabling you to focus on strategic planning and execution. By meticulously examining and integrating all aspects of product research—from its design attributes to its functional capabilities—and evaluating customer feedback, you can formulate highly effective actionable strategies. According to DemandGen, employing these strategies has the potential to yield an impressive 175% increase in revenue, a 10% enhancement in lead generation, and a lead conversion process that is 72% faster. Furthermore, by pinpointing the demographics, personality traits, and professional interests of your target audience, you can implement a strategy that ITSMA reports has assisted 90% of companies in emulating customer behavior, resulting in a deeper understanding of their ideal buyer profiles and ultimately improving marketing effectiveness and fostering growth. This method not only allows businesses to respond more rapidly to market shifts but also helps in fine-tuning their product offerings to align more closely with consumer expectations, thereby creating a more competitive edge in the marketplace. Ultimately, leveraging these insights can significantly transform your approach to market engagement.

What is Audiense?

Audiense specializes in identifying and comprehending any audience that is significant to you, regardless of how niche or distinctive it may be. With the ability to effortlessly generate reports using various filters like demographics, user profiles, affinities, and job roles, you can achieve highly tailored audiences and segments. This capability empowers you to enhance your marketing decisions, refine your targeting strategies, bolster relevance, and execute high-impact campaigns on a larger scale. The challenges we aim to address include the fact that traditional consumer research tends to be labor-intensive, inflexible, and costly. We enable the integration of social data into strategic planning, which is often overlooked. Furthermore, personalization and brand strategy have become overly tactical, potentially undermining performance marketing initiatives. What sets Audiense apart is our Audiense Insights platform, which creates audience segments based on the connections among individuals, essentially mapping out “Who knows who.” By understanding the relationships between consumers, we can deduce shared interests and affinities, illuminating how they are interconnected. Our distinctive approach to social consumer segmentation establishes a robust data foundation that not only aids in persona development but also enhances comprehension of crucial audiences and uncovers new audience possibilities, ultimately driving more effective marketing strategies.

Media

Media

Integrations Supported

Integrations Supported

Brandwatch
Buffer
Hootsuite
Lumen by Talkwalker
Meltwater
Pulsar Platform
X (Twitter)

API Availability

API Availability

Has API

Pricing Information

$134.99 per month

Pricing Information

Starting at $79/month for Audiense Connect (Twitter Marketing)
Starting at $696/month for Audiense Insights (Audience Insights)
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Osum

Date Founded

2020

Company Website

osum.com

Company Facts

Organization Name

Audiense

Date Founded

2011

Company Location

United Kingdom

Company Website

audiense.com

Categories and Features

AI Tools

Not specified

Market Research

Not specified

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Brand Intelligence

Not specified

Influencer Marketing

Influencer Discovery
Social Media Monitoring

Market Research

Benchmarking
Data Management
Sample Management

Marketing Analytics

Social Media Metrics

Performance Marketing

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Multi-Channel Data Collection

Social Media Marketing

Analytics
Keyword Filtering
Multi-Account Management

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Dashboard

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