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HighAdvocacy

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What is Outhentik?

Outhentik is a reputation management and customer feedback platform that helps businesses collect private video reviews and customer feedback before experiences become public online reviews. The platform is designed to give businesses a direct communication channel with customers, allowing them to resolve complaints, strengthen customer relationships, and generate authentic social proof through video testimonials. Customers can scan a QR code or click a branded link to record short video feedback and leave star ratings directly in their browser without downloading an app or creating an account. Outhentik routes every review submission into a centralized dashboard where business owners can privately review customer feedback before deciding whether to approve testimonials, initiate customer recovery conversations, or encourage public reviews on Google. Positive customer experiences can automatically trigger branded email nudges that simplify the process of leaving Google reviews while also generating reusable marketing assets through authentic customer video testimonials. Businesses can use approved videos on websites, social media platforms, advertising campaigns, and sales materials to build trust with potential customers. Negative reviews are handled through private recovery workflows that encourage customers to share contact information and communicate directly with the business before posting complaints publicly. The platform is built around the idea that many unhappy customers prefer to be heard privately rather than immediately leaving negative public reviews. Outhentik includes multi-location support, branded customer experiences, downloadable testimonial assets, reputation dashboards, customer email collection tools, and reporting features for businesses managing multiple brands or locations.

What is HighAdvocacy?

HighAdvocacy operates as a comprehensive platform geared towards B2B SaaS teams, facilitating the conversion of pleased customers into public endorsements without the burden of tedious manual follow-ups. This innovative platform empowers teams to launch campaigns aimed at gathering reviews, social advocacy, and testimonials through a cohesive and efficient workflow, while also offering AI-driven writing assistance to customers and enabling proof collection via customizable widgets or specific campaign pages. Furthermore, it provides tools for managing incentives and organizing validated submissions in a reusable Proof Library. By streamlining the process of tracking down customers across disparate spreadsheets, Slack chats, and review platforms, HighAdvocacy presents marketing and customer teams with an organized method to accumulate G2 reviews, Capterra reviews, LinkedIn content, text testimonials, video endorsements, and various other proof assets. Specifically designed for professionals in product marketing, customer marketing, growth, and customer success, this platform equips teams with trustworthy and up-to-date customer proof crucial for enhancing demand generation, supporting sales enablement, promoting reputation growth, and establishing buyer trust. Ultimately, HighAdvocacy not only helps businesses improve their credibility but also fosters deeper engagement with prospective clients, resulting in a more effective marketing strategy.