Overfuel vs. CDK Global

Overfuel is an all-encompassing digital platform tailored for automotive, RV, and powersports dealerships, delivering swift, mobile-oriented websites alongside AI-enhanced inventory management solutions, cohesive digital retailing, comprehensive analytics, and SEO capabilities designed to boost lead generation and sales performance. By integrating various previously disjointed third-party widgets, it offers a unified system featuring mobile-responsive dealership websites built with an easy-to-use no-code content editor, AI-crafted vehicle descriptions, secure online payment facilities, direct deposit functions, reservation frameworks, credit and financing application forms, scheduling for test drives, and VIN-decoded inventory distribution across Google and social media channels. The system diligently monitors every stage of a customer's journey in real time, supplying detailed visitor-level analytics and attribution that help dealers understand traffic origins, customer behaviors, and the factors that facilitate conversions. Furthermore, Overfuel is committed to enhancing both local and technical SEO, which guarantees improved visibility in search results and superior indexing for dealerships. This holistic strategy not only streamlines dealership operations but also equips them with the tools needed to elevate their online profile and maximize their sales capabilities, ultimately driving greater success in a competitive market. As a result, dealers can focus more on customer relationships and less on technical hurdles, leading to a more efficient sales process overall.

For five decades, CDK has been delivering innovative solutions that empower dealers to manage their operations and forge stronger connections with customers at over 15,000 retail sites throughout North America. The CDK Dealership Xperience enhances the potential for dealers by offering a range of sophisticated solution suites that integrate smoothly with our Foundations Suite, thereby driving performance improvements. • Foundations Suite: This is the foundational element of the platform that provides essential, built-in capabilities necessary for effectively managing all dealership workflows while ensuring an exceptional customer experience from the outset. • Fixed Operations Suite: Recognized as the most extensive solution available, it enables dealers to cultivate customer loyalty, optimize parts and service operations, and enhance profitability. • Modern Retail Suite: This suite minimizes friction in the buying process and elevates customer engagement and revenue by streamlining and simplifying the purchasing experience that consumers now anticipate. • Intelligence Suite: It leverages the power of data-driven insights to enhance performance and foster customer loyalty through the use of advanced analytics, artificial intelligence, and machine learning. In summary, CDK's comprehensive offerings are designed to address the evolving needs of dealerships and their customers, ensuring they remain competitive in a rapidly changing market landscape.