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What is PRDCT?

Bring together all your client, prospect, and lead information into one unified platform. By consolidating data from multiple systems and campaign tools, you can develop a thorough understanding of your customers that is accessible organization-wide, providing a cohesive, 360-degree view that adheres to GDPR guidelines. The PRDCT Audience Builder allows you to utilize this integrated customer information to design omnichannel marketing campaigns that significantly improve your overall marketing outcomes. The PRDCT applications facilitate the achievement of your customer data goals, whether it's through effective customer segmentation, tailored content delivery, or enhancing your marketing efficiency. We make it easier to centralize your customer data from various sources, which enables you to focus more on understanding, engaging, and activating your customers. Furthermore, PRDCT automatically collects individual consent from all your data sources, consolidating this into a comprehensive set of customer permissions and preferences that comply with GDPR regulations. This ensures that your marketing initiatives are not only successful but also uphold ethical standards and legal requirements, fostering trust with your audience. With PRDCT, you can navigate the complexities of customer data management with ease, empowering your marketing strategies to reach new heights.

What is Omeda?

To gain a comprehensive understanding of your audience, the first step is to utilize the vast amounts of data produced by your various media, events, and subscription offerings. By aggregating this data, you can create a cohesive view of your audience, which will ultimately enhance your financial opportunities. A thorough understanding of audience engagement enables you to track data more efficiently, leading to better-informed marketing decisions. Omeda allows you to design innovative products and platforms, starting with clearly defined audience segments and objectives. Additionally, we integrate smoothly with your key Adtech and CRM solutions. By executing strategies across your owned and operated brands and expanding audience engagement through omnichannel efforts, you can increase revenue and improve yield. Omeda is committed to tackling all your data-related inquiries and business obstacles, even during the late-night hours. Our dedicated support team is available 24/7 to provide outstanding service and enhance your overall experience, ensuring that you feel supported throughout your audience engagement journey. In this way, you can focus on growth while we handle the complexities of data management.

Media

Media

Integrations Supported

Adobe Analytics
Adobe Marketo Engage
BlueConic
CanopyDeploy
Chamaileon
CredSpark
Digioh
Facebook
FreshAddress
Leaky Paywall
Leverage
Lytics
ONEcount
Taxi for Email

Integrations Supported

Adobe Analytics
Adobe Marketo Engage
BlueConic
CanopyDeploy
Chamaileon
CredSpark
Digioh
Facebook
FreshAddress
Leaky Paywall
Leverage
Lytics
ONEcount
Taxi for Email

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PRDCT

Date Founded

2015

Company Location

Netherlands

Company Website

prdct.nl/en/

Company Facts

Organization Name

Omeda

Date Founded

1978

Company Location

United States

Company Website

main.omeda.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Consent Management Platforms

Additional Users / Permissions
Automatic Cookie-Blocking
CCPA Compliance
CMS Integration
Cookie Crawling
Design/Branding Customization
Fingerprinting
GDPR Compliance
IAB Compliance
Reporting / Analytics
Responsive Design
Subdomains Compatibility
Tag Manager Integration
Whitelabel Solution

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Governance

Access Control
Data Discovery
Data Mapping
Data Profiling
Deletion Management
Email Management
Policy Management
Process Management
Roles Management
Storage Management

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Master Data Management

Data Governance
Data Masking
Data Source Integrations
Hierarchy Management
Match & Merge
Metadata Management
Multi-Domain
Process Management
Relationship Mapping
Visualization

Online Form Builders

Artificial Intelligence
Assign Roles / Permissions
Collaboration Tools
Conversational Forms
Data Tables
Drag & Drop / No Code
Export to PDF
HIPAA Compliant
Import Existing Forms
Mobile Forms
Offline Forms
Pre-made Templates
Quizzes / Questionnaires
Reporting / Data Visualization
Signup Forms
Surveys

Subscription Management

Cancellation Management
Discount / Coupon Management
Dunning Management
Enrollment Management
Product Catalog
Recurring Billing
Revenue Recognition
Revenue Recovery Tools
Self Service Portal
Subscription Plan Management
Tax Management
Trial Management
Usage Tracking/Analytics

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Segment

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