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What is PRmax?

Our robust and user-friendly public relations software is designed to enhance your media exposure significantly. It enables you to identify the appropriate contacts, compile targeted lists, present your narrative, and subsequently enjoy the process while tracking your achievements. With access to the most precise media database across the UK, Europe, and globally, you can explore various editorial opportunities, important dates, and submission timelines. Tailored communication with chosen journalists allows for highly targeted media outreach. You can also keep tabs on all media sources with extensive search parameters and limitless clipping options. Additionally, PRmax's monitoring features empower you to track your social media mentions and participate in impactful dialogues, ensuring your voice is heard in the digital landscape. Embrace the comprehensive capabilities of our software to elevate your public relations strategy effectively.

What is Muck Rack?

Muck Rack is an AI communications platform built to help PR teams understand, manage, and act on earned media and AI-generated brand visibility. The platform helps organizations see what is happening across the media landscape, understand why it matters, and turn insight into targeted communications action. Muck Rack monitors signals from news, social platforms, industry voices, podcasts, newsletters, broadcast, print, and generative AI models. Its media intelligence capabilities are designed to reduce noise, close visibility gaps, and alert teams when important coverage or conversations appear. The platform’s media database helps users identify journalists, content creators, outlets, and influencers shaping conversations across digital, broadcast, print, podcast, newsletter, and social channels. PR teams can use Muck Rack to pitch more strategically with AI-powered recommendations, personalized outreach, engagement tracking, and follow-up management. Its reporting tools turn coverage into executive-ready reports that combine media data with interpretation and business context. Generative Pulse helps brands and agencies track how AI platforms describe their brands or clients, uncover which sources shape AI-generated answers, and connect those insights to broader PR strategy. Muck Rack also supports podcast monitoring, media relations, PR analytics, PR measurement, social listening, pitching, and journalist solutions. The platform is used by brands, agencies, journalists, and media professionals that need to improve visibility, accountability, and communications performance. By combining AI communications, media monitoring, journalist discovery, generative AI visibility, targeted outreach, reporting, social listening, and PR measurement, Muck Rack helps teams make PR more connected and accountable.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Freelance Edition £118pcm or £1185pa
Agency Edition £189pcm or £1895 pa
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

PRmax Ltd

Date Founded

2009

Company Location

United Kingdom

Company Website

www.prmax.co.uk

Company Facts

Organization Name

Muck Rack

Date Founded

2009

Company Location

United States

Company Website

muckrack.com

Categories and Features

Public Relations

Auto-Update Media Lists
Campaign Management
Clippings Management
Communications Calendar
Contact Management
Digital Asset Management
Email Distribution
Press Monitoring

Categories and Features

Media Monitoring

Not specified

PR Analytics

Not specified

Public Relations

Campaign Management
Communications Calendar
Contact Management

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