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What is PTF Lab?

PTF Lab is at the forefront of technological advancements, focusing on AI and Computer Vision to revolutionize sports broadcasting. Their innovative platform enables virtual advertising through real-time logo swaps during live games, allowing brands to connect with multiple demographics at once. Furthermore, the integration of augmented reality elements enhances branding opportunities, making them more interactive and captivating. This groundbreaking technology empowers sponsors to engage their target audiences more effectively, while simultaneously improving the viewer's experience and maximizing advertising success. As PTF Lab blends state-of-the-art technology with the realm of sports marketing, they are transforming the future of sports advertising and setting new standards for brand engagement. The impact of their solutions is poised to reshape how audiences perceive and interact with advertisements in sports.

What is Hookit?

Hookit has created a groundbreaking analytics and valuation platform specifically designed to assess and monitor the effectiveness and value of sports sponsorships in both social and digital environments. With a staggering $150 billion invested in sports sponsorship and activation, this industry currently lacks adequate evaluation methods that match those used in other marketing sectors. Our services empower brands to make the most of their sponsorship investments, explore new partnership opportunities, and allow influencers and sports organizations to substantiate and increase their worth to sponsors. As viewer preferences shift from traditional television to digital platforms, a considerable amount of sponsorship value goes unmeasured. Our mission is to improve the efficacy of global sponsorships by providing the most dependable and comprehensive data insights available. Since the information provided by social and digital media is more detailed than at any time in the past, we utilize these platforms as vital indicators of overall sponsorship value. We perform in-depth analyses of brand engagement across influencers and sports organizations, focusing on aspects like mentions, hashtags, and brand logos through sophisticated image recognition technology to ensure that no part of the value is missed. By adopting this holistic approach, we are able to deliver actionable insights that inform better decision-making for all parties involved, ultimately leading to more effective sponsorship strategies. Our commitment to innovation ensures that we remain at the forefront of sports sponsorship analytics.

Media

No images available

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PTF Lab

Date Founded

2021

Company Location

Georgia

Company Website

ptf-lab.com

Company Facts

Organization Name

Hookit

Date Founded

2010

Company Location

United States

Company Website

hookit.com

Categories and Features

Augmented Reality

3D Objects
3D Product Visualization
Application Development
Content Creation
Cross-Device Publishing
Drag & Drop
For Mapping
For Sales
For Training / Education
Object Recognition
Simulation
Usage Tracking / Analytics
Virtual Reality

Categories and Features

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