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What is ParcelWILL?

ParcelWILL, formerly ParcelPanel, is CWILL’s flagship post-purchase growth platform created for Shopify direct-to-consumer brands. It consolidates order tracking, returns and exchanges, and shipping protection into a unified system that enhances the customer journey after checkout. Instead of sending customers to external carrier pages, merchants can deliver fully branded tracking experiences that reinforce trust and increase engagement. Proactive shipping updates significantly reduce WISMO tickets, lowering customer support costs and freeing up team resources. The platform’s exchange-first returns workflows help businesses retain revenue by encouraging size swaps, store credit, and alternative product selections rather than refunds. A self-service returns portal automates approvals and communications, streamlining operations and improving customer satisfaction. Shipping protection safeguards orders from theft, loss, damage, or delays, protecting both margins and brand reputation. With integrations across 50+ Shopify apps and access to 1,400+ global carriers, ParcelWILL fits seamlessly into existing ecommerce stacks. Built for Shopify certification guarantees reliability, performance, and compliance with Shopify’s highest standards. Beyond operational efficiency, the platform turns tracking pages and return emails into marketing touchpoints that drive upsells and repeat purchases. Trusted by more than 50,000 DTC brands worldwide, ParcelWILL consistently delivers measurable gains in retention and revenue recovery. By transforming post-purchase friction into loyalty-building experiences, ParcelWILL helps ecommerce brands convert operational challenges into competitive advantages.

What is CartHook?

To increase your average order value (AOV) and build stronger customer loyalty, you can construct a limitless number of post-purchase funnels that activate based on the products customers choose during their Shopify checkout. You have the autonomy to decide when these funnels are displayed, taking into account factors such as previous purchases, total cart value, and the quantity of items purchased. You can outline your preferred offers and create up to two distinct propositions for each funnel. In situations where multiple funnels vie for customer attention, you can determine which one to promote. Moreover, the customization of your post-purchase offers is key, allowing you to ensure they are in harmony with your brand's aesthetic as established in the Shopify checkout process. You can modify templates and select various elements, including countdown timers, calls to action, and product descriptions to enhance engagement. Additionally, you can select particular products, apply discounts, and set quantities for customers. Monitoring the performance of each post-purchase funnel is essential to understand their effect on your AOV and total revenue. By evaluating the revenue generated from these funnels in relation to the overall earnings from the checkout process, you can make data-driven choices. Ultimately, this detailed strategy not only elevates your AOV but also nurtures a deeper emotional bond between customers and your brand, ensuring a lasting impact on their purchasing behavior. Enhancing this relationship can lead to increased repeat purchases and long-term customer satisfaction.

Media

Media

Integrations Supported

Omnisend
Shopify
Axis LMS
Dianxiaomi
Fera
GemPages
Intercom
Judge.me
Loox
PageFly
Ryviu
Sendcloud
Shopify Flow

Integrations Supported

Omnisend
Shopify
Facebook
Fairing
LiveRecover
Post Affiliate Pro
Recapture
SMSBump
Trackify

API Availability

API Availability

Pricing Information

$11 per month
Free Trial Offered?

Pricing Information

$50 per month
Cost is $50 per month + 1% of post-purchase revenue

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

CWILL

Date Founded

2014

Company Location

United States

Company Website

www.cwill.com/parcelwill/

Company Facts

Organization Name

CartHook

Date Founded

2014

Company Location

United States

Company Website

www.carthook.com

Categories and Features

Returns Management

Not specified

Categories and Features

Checkout

Not specified

Shopping Cart

Abandoned Cart Saver
Credit Card Processing
Discount / Coupon Management
Refund Management
Returns Management
Shipping Management

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